The Largest B2B Trade Shows in Europe

The Largest B2B Trade Shows in Europe

Ranking of the 155 largest trade shows in Europe by number of exhibitors, with city, country, sector, visitors and the year of each figure. Official organizer data checked by DataOrigin.

Trade Shows
Joaquín Montesinos Published October 2, 2026

Europe hosts the largest trade shows in the world. This page ranks the 155 largest by number of exhibitors, with their city, country, sector, visitors and the year of each figure. All figures come from the official data published by the organizers, and we checked them one by one.

If you are choosing which shows to attend, each linked page shows the dates of the next edition and, where available, the exhibiting companies identified by DataOrigin. You can also browse the full trade show calendar.

Key figures

Full ranking by number of exhibitors

The Year column shows the edition the figures belong to. Shows that are not held every year, such as drupa, K, bauma or interpack, appear with their latest edition. An empty visitors cell means the organizer does not publish that figure.

#Trade showCityCountrySectorExhibitorsVisitorsYear
1FITURMadridSpainTourism and travel10,000155,0002025
2AnugaCologneGermanyFood and beverage8,015145,0002025
3SIAL ParisParisFranceFood and beverage7,3332026
4ITB BerlinBerlinGermanyTourism and travel5,60197,0002026
5TuttofoodMilanItalyFood and beverage5,000123,0002026
6MEDICADüsseldorfGermanyHealth and wellness4,82178,0002025
7Ambiente, Christmasworld and CreativeworldFrankfurtGermanyHome and decor4,636140,0002026
8Automechanika FrankfurtFrankfurtGermanyMobility and automotive4,400112,0002026
9Frankfurt Book FairFrankfurtGermanyEntertainment and leisure4,350238,0002025
10VinitalyVeronaItalyWine and spirits4,3002026
11World Travel MarketLondonUnited KingdomTourism and travel4,00046,0002025
12baumaMunichGermanyConstruction3,601600,0002025
13electronicaMunichGermanyTechnology and IT3,48080,0002024
14ProWeinDüsseldorfGermanyWine and spirits3,40031,0002026
15IFATMunichGermanySustainability and environment3,4002026
16AlimentariaBarcelonaSpainFood and beverage3,300109,6002026
17KDüsseldorfGermanyManufacturing3,246168,6602025
18InnoTransBerlinGermanyTransport and logistics3,190175,5912026
19Hannover MesseHanoverGermanyManufacturing3,000110,0002026
20CibusParmaItalyFood and beverage3,00075,0002024
21HeimtextilFrankfurtGermanyHome and decor3,00048,0002026
22Mobile World CongressBarcelonaSpainTelecommunications2,900105,0002026
23CPhI WorldwideMilanItalyPharma2,90062,0002025
24AgritechnicaHanoverGermanyAgriculture2,849476,0002025
25AchemaFrankfurtGermanyScience and research2,842106,0012024
26InterpackDüsseldorfGermanyPackaging2,8042026
27transport logisticMunichGermanyTransport and logistics2,71977,0002025
28Intersolar EuropeMunichGermanyEnergy2,650105,0002026
29Fruit LogisticaBerlinGermanyFood and beverage2,60090,0002026
30Global IndustrieLyonFranceManufacturing2,50045,0002025
31Fruit AttractionMadridSpainFood and beverage2,400121,1372025
32A+ADüsseldorfGermanySecurity and defense2,33566,6362025
33SpielwarenmesseNurembergGermanyRetail and consumer goods2,31358,9412026
34SMM HamburgHamburgGermanyTransport and logistics2,30050,0002026
35Seafood Expo GlobalBarcelonaSpainFood and beverage2,29035,5002026
36BAU MunichMunichGermanyConstruction2,200180,0002025
37EuroTierHanoverGermanyAgriculture2,193120,0002024
38ISH FrankfurtFrankfurtGermanyConstruction2,183163,1572025
39Maison&ObjetParisFranceHome and decor2,12551,5002025
40Host MilanoMilanItalyHospitality and food service2,0502025
41IDS - International Dental ShowCologneGermanyHealth and wellness2,010135,2672025
42IFA BerlinBerlinGermanyTechnology and IT2,000240,0002026
43Light + BuildingFrankfurtGermanyConstruction1,927144,7672026
44Salone del MobileRhoItalyHome and decor1,900316,3422026
45EuroShopDüsseldorfGermanyRetail and consumer goods1,84081,0002026
46PaysaliaLyonFranceSustainability and environment1,79841,5002025
47InterschutzHanoverGermanySecurity and defense1,772140,0002026
48ISE - Integrated Systems EuropeBarcelonaSpainAudiovisual and media1,75192,1762026
49EIMA InternationalBolognaItalyAgriculture1,748346,8002024
50ITMAMilanItalyManufacturing1,709111,0002023
51BTLLisbonPortugalTourism and travel1,70085,0002026
52DSEI UKLondonUnited KingdomSecurity and defense1,70045,0002025
53EcomondoRiminiItalySustainability and environment1,7002025
54FakumaFriedrichshafenGermanyManufacturing1,6392024
55IFTM Top ResaParisFranceTourism and travel1,62534,6382026
56drupaDüsseldorfGermanyPackaging1,614165,5512024
57EMO HannoverHannoverGermanyManufacturing1,60080,0002025
58WindEnergy HamburgHamburgGermanyEnergy1,60043,0002026
59productronicaMunichGermanyTechnology and IT1,6002025
60IAA TransportationHanoverGermanyTransport and logistics1,589140,0002026
61ISM CologneCologneGermanyFood and beverage1,56732,0002026
62BEC Bilbao Industry Fairs WeekBarakaldoSpainManufacturing1,54339,0002026
63FIMAZaragozaSpainAgriculture1,5412026
64Marca by BolognaFiereBolognaItalyRetail and consumer goods1,53325,0702026
65boot DüsseldorfDüsseldorfGermanyEntertainment and leisure1,500198,9882026
66Vitafoods EuropeBarcelonaSpainFood and beverage1,50026,7672026
67wireDusseldorfGermanyManufacturing1,49052,0742026
68IPM EssenEssenGermanyAgriculture1,47640,0002026
69FI Europe - Food Ingredients EuropeParisFranceFood and beverage1,47024,3512025
70LIGNAHanoverGermanyManufacturing1,4332025
71JEC WorldParisFranceAerospace1,40045,0002026
72Salon des Maires et des Collectivités LocalesParisFranceConstruction1,38065,6722025
73Smart Building ExpoMilanItalyConstruction1,36985,0002025
74Barcelona Wine WeekBarcelonaSpainWine and spirits1,35025,9532026
75EuroBLECHHanoverGermanyManufacturing1,31738,9462024
76MSVBrnoCzechiaManufacturing1,31259,6162023
77MarmomacVeronaItalyConstruction1,30050,0002026
78ANUGA FoodtecCologneGermanyFood and beverage1,30038,4002024
79GlasstecDüsseldorfGermanyManufacturing1,25732,0232024
80FiboCologneGermanyHealth and wellness1,200154,7482025
81Equiphotel ParisParisFranceHospitality and food service1,20080,0002024
82Figan - FIMA GanaderaZaragozaSpainAgriculture1,20060,0002025
83MSPOKielcePolandSecurity and defense1,20045,0002026
84Cibus TecParmaItalyFood and beverage1,20038,0002023
85Farm Shop & Deli Show / Food & Drink Expo BirminghamBirminghamUnited KingdomFood and beverage1,2002026
86SpaceRennesFranceAgriculture1,2002026
87Souvenir Expo GreeceAthensGreeceRetail and consumer goods1,2002026
88Blechexpo/SchweisstecStuttgartGermanyManufacturing1,1902025
89SPS - Smart Production SolutionsNurembergGermanyAutomation and robotics1,17556,0002025
90MilipolParisFranceSecurity and defense1,17132,0352025
91Paris International Agricultural Show (Salon International de l’Agriculture)ParisFranceAgriculture1,146437,4022026
92TubeDüsseldorfGermanyManufacturing1,12352,0742026
93GalabauNurembergGermanyConstruction1,10066,5672024
94SolutransLyonFranceTransport and logistics1,10064,0002025
95ArtibatRennesFranceConstruction1,10045,0002025
96Smart City ExpoBarcelonaSpainSustainability and environment1,10027,0002025
97EuroportRotterdamNetherlandsTransport and logistics1,10023,1132025
98The Battery Show Europe / EV Tech Expo EuropeStuttgartGermanyMobility and automotive1,10017,3472026
99E-World Energy & WaterEssenGermanyEnergy1,1002026
100AlihankintaTampereFinlandManufacturing1,0922026
101Wne - World Nuclear ExhibitionParisFranceEnergy1,07036,0002025
102IntermatParisFranceConstruction1,065127,5002024
103ChillventaNurembergGermanyEnergy1,01033,0762024
1044YFN (co-located with MWC)BarcelonaSpainStartups1,000105,0002026
105Offshore Northern SeasStavangerNorwayEnergy1,00069,3742026
106PlastMilanItalyManufacturing1,00035,0002026
107Geneva International Exhibition of InventionsGenevaSwitzerlandScience and research1,00030,8002026
108ALL4PACK ParisParisFrancePackaging1,00027,0002024
109IT-SANurembergGermanyCybersecurity99328,2672025
110IbaMunichGermanyFood and beverage98549,1152025
111ZootechniaThessalonikiGreeceAgriculture95471,5002025
112Space Tech Expo EuropeBremenGermanyAerospace95010,0002025
113F.RE.EMunichGermanyTourism and travel900130,0002026
114Installer Show UKBirminghamUnited KingdomConstruction90040,0002026
115SilmoParisFranceHealth and wellness90032,0002025
116Intertraffic AmsterdamAmsterdamNetherlandsMobility and automotive90030,0002026
117Aquatech AmsterdamAmsterdamNetherlandsSustainability and environment90025,0002025
118DMEA Connecting Digital HealthBerlinGermanyHealth and wellness90022,0002026
119AERO FriedrichshafenFriedrichshafenGermanyAerospace86037,0002026
120MacfrutRiminiItalyAgriculture8542026
121Interclean AmsterdamAmsterdamNetherlandsHospitality and food service85030,0002026
122IZBWolfsburgGermanyMobility and automotive84340,0002024
123HispackBarcelonaSpainPackaging81926,0002024
124AluminiumDüsseldorfGermanyManufacturing81920,9042024
125FormnextFrankfurtGermanyManufacturing80438,2822025
126GeneraMadridSpainEnergy80059,0002026
127MatelecMadridSpainEnergy80057,0002025
128ConxemarVigoSpainFood and beverage80030,4052025
129EurobikeFrankfurtGermanyMobility and automotive80015,1302026
130Asia-Pacific SourcingCologneGermanyRetail and consumer goods8005,5002025
131Aeromart ToulouseToulouseFranceAerospace8005,0002024
132ILA Berlin Air ShowSchönefeldGermanyAerospace7652026
133IAA MobilityMunichGermanyMobility and automotive750500,0002025
134RebuildMadridSpainConstruction75030,0002026
135EICMAMilanItalyMobility and automotive730600,0002025
136Bett UKLondonUnited KingdomEducation and training70037,0002026
137Feria Hábitat ValenciaValenciaSpainHome and decor5852026
138South SummitMadridSpainStartups55014,0002025
139Beauty DüsseldorfDüsseldorfGermanyCosmetics49840,0042025
140Horeca Professional Expo (HIP)MadridSpainHospitality and food service4872026
141Luxe Pack MonacoMonacoMonacoPackaging47012,2802025
142Chemspec EuropeBaselSwitzerlandScience and research4504,2352026
143Zoomark InternationalBolognaItalyRetail and consumer goods44011,0002025
144Commercial Vehicle ShowBirminghamUnited KingdomMobility and automotive35014,9912026
145Data Centre World Europe - ParisParisFranceCybersecurity3107,9002026
146International ConfexLondonUnited KingdomMarketing and sales3006,0002026
147Empack NetherlandsHertogenbosch (Den Bosch)NetherlandsPackaging2528,7502025
148EnoexpoKrakowPolandWine and spirits20810,2532025
149Next Summer - Sport Achat EteGrenobleFranceRetail and consumer goods2001,5002026
150Vakbeurs RecyclingGorinchemNetherlandsSustainability and environment1404,6002025
151Warsaw Security ExpoWarsawPolandSecurity and defense1115,1942025
152Warsaw Coffee ExpoWarsawPolandFood and beverage1035,1032025
153GraphispagBarcelonaSpainPackaging10011,6672024
154IFE LondonLondonUnited KingdomFood and beverage25,0002026
155Victam InternationalUtrechtNetherlandsAgriculture7,0382026

Large trade shows by country

Germany is the largest trade show market in Europe. Its exhibition centers in Frankfurt, Cologne, Düsseldorf, Hanover, Munich and Nuremberg host many of the world’s leading shows in their sectors. Spain, France and Italy form the second group, with Madrid, Barcelona, Paris and Milan as the main venues.

CountryShows on the listCombined exhibitorsThree largest
Germany67139,324Anuga, ITB Berlin, MEDICA
Spain2237,566FITUR, Alimentaria, Mobile World Congress
France2131,893SIAL Paris, Global Industrie, Maison&Objet
Italy1732,733Tuttofood, Vinitaly, Cibus
United Kingdom89,150World Travel Market, DSEI UK, Farm Shop & Deli Show / Food & Drink Expo Birmingham
Netherlands74,142Europort, Intertraffic Amsterdam, Aquatech Amsterdam
Poland41,622MSPO, Enoexpo, Warsaw Security Expo
Greece22,154Souvenir Expo Greece, Zootechnia
Switzerland21,450Geneva International Exhibition of Inventions, Chemspec Europe
Portugal11,700BTL
Czechia11,312MSV
Finland11,092Alihankinta
Norway11,000Offshore Northern Seas
Monaco1470Luxe Pack Monaco

Large trade shows by sector

SectorShows on the listLargest
Food and beverage18Anuga
Manufacturing18K
Construction12bauma
Agriculture11Agritechnica
Mobility and automotive8Automechanika Frankfurt
Energy8Intersolar Europe
Packaging7Interpack
Retail and consumer goods7Spielwarenmesse
Tourism and travel6FITUR
Sustainability and environment6IFAT
Transport and logistics6InnoTrans
Security and defense6A+A
Health and wellness5MEDICA
Home and decor5Ambiente, Christmasworld and Creativeworld
Aerospace5JEC World
Wine and spirits4Vinitaly
Hospitality and food service4Host Milano
Technology and IT3electronica
Science and research3Achema
Entertainment and leisure2Frankfurt Book Fair
Startups24YFN (co-located with MWC)
Cybersecurity2IT-SA
Telecommunications1Mobile World Congress
Pharma1CPhI Worldwide
Audiovisual and media1ISE - Integrated Systems Europe
Automation and robotics1SPS - Smart Production Solutions
Education and training1Bett UK
Cosmetics1Beauty Düsseldorf
Marketing and sales1International Confex

How we built the ranking

We review this list as organizers publish the results of each edition.

Getting the most out of a large trade show

At a show with thousands of exhibitors it is easy to waste time. What makes the difference is arriving with a clear idea of which companies match your ideal customer and who you want to meet. With DataOrigin you can see the companies exhibiting at and attending each show, filter them by sector, country and size, and plan your agenda before you arrive. To find out which shows a specific company takes part in, try our company trade show lookup.

Frequently asked questions

Which B2B trade show has the most exhibitors in Europe?

On our list, FITUR in Madrid leads the ranking with around 10,000 exhibitors at its 2025 edition, followed by Anuga in Cologne with 8,015 and SIAL Paris with 7,333.

Which European country hosts the most large B2B trade shows?

Germany, with 67 of the 155 shows on the list. Spain follows with 22, France with 21 and Italy with 17.

Which trade show gets the most visitors in Europe?

bauma in Munich and EICMA in Milan each report around 600,000 visitors at their latest editions, although EICMA opens some of its days to the general public.

How was the ranking built?

We sort the shows by number of exhibitors at their latest edition held, using official organizer figures. Each row shows the year of the figure. Shows that are not held every year are included with their latest edition.

Why do some shows have figures from 2023 or 2024?

They are biennial, triennial or four-yearly shows, or shows whose 2026 edition has not taken place yet. For them we use the latest edition with published official figures.

Something else that might interest you.

Exhibiting or Walking the Show, Where the Better Leads Come From

Exhibiting or Walking the Show, Where the Better Leads Come From

Trade Shows B2B Sales Prospecting
How to Book Meetings Before a Trade Show

How to Book Meetings Before a Trade Show

Prospecting Trade Shows B2B Sales
B2B Trade Show and Event Statistics

B2B Trade Show and Event Statistics

Trade Shows Sales Metrics ROI

Exhibitions are evolving. It's not just about being seen — it's about being remembered. At Data Origin, we help exhibitors and organizers turn events into data‑rich experiences that spark real business outcomes.

Want to make your next trade show truly stand out?

Let's connect