28,260 trade visitors and 993 exhibitors defined the previous edition in Nuremberg. Those figures show the scale at which IT security vendors and in-house security teams meet to benchmark products and discuss operational risk.
Dates and venue for IT-SA 2026
IT-SA 2026 runs from 27 to 29 October at the Exhibition Centre Nuremberg. The it-sa 365 platform extends activity throughout the year with on-demand content and tools to identify companies and schedule meetings beyond the three on-site days.
Company profiles and industry focus
Exhibitors range from product vendors to managed security providers and consulting firms. Official topics include cloud security, data protection, identity access management and cyber defence. The mix covers solutions for critical infrastructures and regulatory compliance alongside technical integrations.
Program formats to consider
The Expo&Congress incorporates IT Security Talks, specialist forums and recorded sessions available via it-sa 365. The digital toolkit lets visitors build a watch list, filter exhibitors by technology and plan in-person demos, which accelerates vendor comparison.
Key figures
- Trade visitors in the previous edition 28,260
- Exhibitors in the previous edition 993
- Venue Exhibition Centre Nuremberg
Use these metrics to size the event and the competitive landscape on the show floor.
Practical B2B prospecting tactics for IT-SA 2026
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Build a short target list. Use the platform to filter exhibitors by solution and pick 12 to 20 vendors to contact before the show.
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Schedule back-to-back meetings. Block 20 to 30 minute slots and leave short breaks to capture notes and adjust priorities.
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Ask for operational metrics. Request references and KPIs that demonstrate detection times, incident reduction or total cost of ownership.
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Bring validation resources. Prepare technical scenarios, access credentials or test cases to evaluate interoperability on site.
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Define a fast follow-up workflow. Assign owners for post-show demos and set deadlines for proof of concept decisions within 10 days.
What to evaluate during the visit
Prioritise solutions that match your architecture and compliance needs. Demos and focused technical talks are the best way to verify integration effort and supplier support levels.
Closing thought and official link
IT-SA 2026 preserves the balance between commercial discovery and technical validation. For teams that need to compare evidence-based solutions and lock in vendor commitments, early planning on it-sa 365 and targeted meetings will determine success. Tickets, exhibitor lists and registration are available at the official site http://www.it-sa.de/en
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