Fill the pipeline before every trade show with accounts that fit
Every trade show is a campaign with a deadline. DataOrigin gives you the list of companies attending the event, scores it against your ideal customer profile and turns it into audiences ready for your ABM and demand gen campaigns, with the data to justify every euro spent.
What holds marketing back at events
Budget decisions made blind
Choosing which shows to attend without knowing who exhibits or how many target accounts will be there is gambling, not planning.
ABM audiences built by hand
Copying directories, cleaning spreadsheets and researching companies one by one takes days the campaign does not have.
Booth ROI always in question
Without event data, the conversation with leadership runs on gut feeling. Every budget renewal starts from zero.
From budget to campaign in four steps
- 1
Compare shows before committing budget
See which events concentrate the most companies from your market by industry, country and size before booking the booth.
- 2
Build the audience, ranked by your ICP
The full event list, enriched with firmographic data and scored by fit. Your campaign tiers, ready in minutes.
- 3
Launch pre-event campaigns
Reach out by email, LinkedIn or the event app, or export the audience to HubSpot, Zoho or Pipedrive for your nurturing flows.
- 4
Measure and repeat
With the ROI calculator and per-event data, every show leaves a measurable baseline for deciding the next one.
An event campaign from start to finish
The right show
Marketing compares the semester's events by target accounts present and commits budget with data.
ABM audience in tiers
The event list, segmented by ICP: tier 1 gets a personalized sequence, tier 2 an email campaign, the rest retargeting.
Sequences live
Messages go out with the show as context and replies feed the sales team's calendar.
Nurturing and ROI
Leads land in the CRM with their source, and the ROI calculator turns the show into numbers for leadership.
Frequently asked questions
How do I decide which trade shows deserve budget?
By comparing events in your industry by the number and profile of companies present. DataOrigin shows you which trade shows concentrate the most target accounts before you commit the spend.
Can I build ABM audiences from a trade show?
Yes. Filter the companies at the event by your ICP and export the audience to CSV, Excel or Google Sheets, or sync it with HubSpot, Zoho or Pipedrive.
How do I measure the return of a trade show?
Use the DataOrigin ROI calculator to estimate cost per lead and expected pipeline, and use event data to compare editions and shows against each other.
Can I segment campaigns with this data?
Yes. Every company includes industry, country and size, so you can segment messaging by vertical or market without manual work.
Make every trade show your best campaign
Sign up for free and build your next event campaign on the real list of companies that will be there.
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