How many business trade shows take place in Europe, where, and when? This report counts the 5,283 trade shows held or scheduled in the 2026/27 season, from September 2026 to August 2027, and shows which countries exhibit at trade shows outside their borders.
What is inside
- Trade shows by country and by city. Germany and France host 39% of the season.
- The trade show calendar month by month, with the peak weeks of the season.
- Start day and duration. 47% of trade shows start on a Tuesday or a Wednesday.
- Trade shows by size, measured by the number of exhibitors, and by sector.
- A selection of the large international trade shows of the season.
- Which countries exhibit abroad, and where. Germany is the first foreign destination for exhibitors from 9 of the 10 countries analysed.
- The three international trade shows with the most exhibitors from each of these 10 countries.
- What the figures mean for your trade show plan.
It is a 15-page PDF, ready to print or share with your team.