The toy industry arrives in Nuremberg for a concentrated overview of product launches and market debate. Spielwarenmesse 2027 takes place from 2 to 6 February 2027 in Exhibition Centre Nuremberg and combines product showcases with focused industry programming.
Dates and venue for Spielwarenmesse 2027
Spielwarenmesse 2027 runs from 2 to 6 February 2027 at Exhibition Centre Nuremberg. The venue hosts themed halls and dedicated areas that help buyers and suppliers navigate by product category and commercial goals.
Exhibitor profile and product groups at Spielwarenmesse 2027
The fair gathers manufacturers, brand owners and license holders across traditional and technical toy segments. Official product groups include dolls and soft toys, wooden and sustainable toys, games and puzzles, technical and educational toys, electronic toys and model construction. Sections for sports and outdoor, stationery and lifestyle products also appear in the organizer’s overview.
Program highlights at Spielwarenmesse 2027
The official program lists sector events and recognition formats. Notable items named on the site include the Toy Business Forum, Value of Play Conference and the International Game Inventors Convention. Visibility formats such as the New Product Gallery and the ToyAward are part of the agenda, as are StartupArea and Toy Community meetups that spotlight innovation and new entrants.
B2B prospecting at Spielwarenmesse 2027
Map your target suppliers by product group and allocate time slots for direct meetings. Use the fair’s scheduling tools to secure buyer-supplier appointments and prioritise contacts by commercial relevance. In brief meetings focus on catalogue range, commercial terms and lead times. For retailers request product imagery and market references; for distributors check certifications and logistics capabilities. Prepare one concise follow-up package to send after each meeting to accelerate negotiation.
Closing note and official link
Spielwarenmesse 2027 presents a condensed opportunity to scan catalogs and validate supplier options across toy categories. Approach the fair with a product-group driven plan and use the official program entries such as the Toy Business Forum to time strategic meetings. Full logistical and registration details are available on the official site http://www.spielwarenmesse.de/en
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