Global travel is shifting toward more experiential itineraries and tech-driven distribution. Against that backdrop WTM - World Travel Market 2026 runs 3–5 November at ExCeL in London and concentrates international buying power in one venue.
Dates and venue at ExCeL London
WTM - World Travel Market 2026 takes place 3–5 November 2026 at ExCeL, London. The layout groups national pavilions, carriers, tour operators and technology stands to simplify targeted visiting routes.
Key figures for WTM - World Travel Market 2026
The event gathers 46,500 attendees and 4,112 exhibitors. Organisers also report representation from over 180 countries and about 5,500 buyers, reflecting a broad international footprint.
Exhibitor and buyer profile
Exhibitors include national tourism boards, destination management companies, airlines, hotels and travel tech vendors. Buyers span travel agents, corporate travel teams and wholesale tour operators focused on cross-border procurement.
Exhibition zones and content highlights
WTM features dedicated areas such as WTM Travel Tech, which showcases digital solutions and AI applied to travel operations, and TrendFest, an experiential zone with cultural displays and live activations. These sections help delegates locate partners by commercial segment.
Practical steps to prepare B2B prospecting at WTM 2026
- Define target markets and buyer types before arrival to prioritise meetings.
- Schedule confirmed meetings using the show’s organiser tools and exhibitor contacts.
- Prepare concise commercial one-pagers tailored by market and buyer profile.
- Bring short case studies that demonstrate measurable outcomes for clients.
WTM - World Travel Market 2026 assembles a dense mix of commercial and technological offers. For teams focused on B2B growth the priority is a tightly managed meeting plan and material that speaks directly to buyer needs. Visit the official site at http://london.wtm.com to complete registration and access exhibitor directories.
