65,000 professionals and 1,200 brands appear in HIP 2026 figures, which takes place from 16 to 18 February at IFEMA Madrid. For suppliers and operators these numbers define the scale of commercial work to execute on site.
Dates and venue for HIP 2026 in Madrid
HIP 2026 runs from 16 to 18 February at IFEMA. Official material notes more than 60,000 square metres across six halls allocated to the event’s innovation areas and exhibition zones.
What the 1,200 exhibitors bring to the show
Exhibitors span equipment and machinery, digital platforms, design and guest experience, automated foodservice, coffee and bakery segments, and a dedicated Wine and Spirits area. The segmentation into 13 innovation zones helps buyers locate suppliers by technical need or business vertical.
Hospitality 4.0 Congress and headline activities
The Hospitality 4.0 Congress is part of the program and provides operational and strategic sessions. According to the organiser, the congress features over 720 international experts and an agenda with more than 30 summits covering digitisation, sustainability, delivery models and new concepts. Additional activities include startup forums and awards for innovation.
Practical steps to prospect at HIP 2026
- Map exhibitors by innovation area. Use the 13 listed zones to target the most relevant stands.
- Prebook meetings. The event scale makes prior scheduling critical to avoid wasted time.
- Bring proof points. Demonstrations, technical specs and immediate pilots speed decisions in a fair environment.
- Set quantifiable goals. Define target leads and follow up windows to convert on-site contacts into commercial outcomes.
These measures apply whether you attend as an exhibitor seeking buyers or as a visiting buyer evaluating suppliers.
Key numbers to keep in mind
Official figures provide context: HIP 2026 reports 65,000 attendees, 1,200 exhibitors and over 60,000 square metres in six halls. The Hospitality 4.0 Congress complements the trade offer with 720 experts and 30 plus summits focused on current operational and strategic challenges.
Closing note and official link
Preparing for HIP 2026 requires prioritising contacts and adapting assets to an audience that spans operators, purchasing managers and concept developers in hospitality and foodservice. Consult the exhibitor list and event layout on the official site https://expohip.com to plan meetings and routes inside IFEMA before travelling.
