The Spanish wine and spirits market arrives in Barcelona in early February. Barcelona Wine Week (BWW) 2027 takes place from 1 to 3 February 2027 at Fira de Barcelona, Montjuïc, and concentrates producers, buyers and service providers under one roof.
Practical information for Barcelona Wine Week 2027
Barcelona Wine Week (BWW) 2027 runs from 1 to 3 February 2027 at Fira de Barcelona, Montjuïc. The event occupies two halls with distinct areas for wineries, brand stands and suppliers of equipment and services. Professional accreditation and access details are available on the official site.
Exhibitors and visitor profile at BWW 2027
The 2027 edition lists 1,300 exhibitors and records 25,953 professional visitors. Exhibitors include wineries across denominations of origin, multi-brand groups, small-production projects and suppliers of technical equipment, accessories and publications linked to the wine and food sectors.
#BWWHUB areas and highlighted activities
Programming is organised around the #BWWHUB, which hosts tasting routes, speaker sessions and gastronomic showcases. Key formats include Wine Tasting Journey, Speaker’s corner, the Tasting Area and Sala Príncipe. A rotating pop-up restaurant runs as BWW Gastronomy Food&Wine Restaurant and the Sala Workshop gathers trend-focused sessions.
Exhibition space is structured in five sectors: BWW Lands, BWW Brands, Complements & Tech, Impulse and Collectives. This layout helps locate producers by origin, corporate brands, technology suppliers and emerging projects.
Key figures for Barcelona Wine Week 2027
Organisers publish targets and operational metrics for the show. Among the figures presented are 1,300 exhibiting wineries, a target of 26,000 professional visitors and 13,700 B2B meetings recorded in the programme. The event also lists national and international buyer segments within its meeting plans.
How to prepare B2B prospecting at BWW 2027
Create a schedule before arrival. Filter the exhibitor list and book short scouting meetings and longer tastings. Prioritise two meeting types per day: rapid qualification talks and extended sessions for sample evaluation and negotiation. Bring both printed and digital materials for immediate follow-up and set minimum commercial criteria to discard incompatible proposals quickly.
Use the tasting areas and the Sala Workshop to test positioning with buyers and prescribers. If you work with international accounts, reserve slots for importers and distributors and organise sample logistics in advance.
Closing note and official link
Barcelona Wine Week (BWW) 2027 concentrates commercial activity and technical exchange in three compact days at Montjuïc. For those aiming to probe commercial lines and secure meetings with wineries and suppliers, a prebooked agenda and targeted use of tasting spaces are decisive. Check schedules and register meetings on the event website https://www.barcelonawineweek.com/en/ to organise your visit and confirm appointments.
