Food, drink and hospitality Week brings product launches and professional buyers together in early April at ExCeL London. Ife 2027 runs from 5 to 7 April 2027 and concentrates product discovery for food and beverage buyers and suppliers.
Dates and venue for Ife 2027
Ife 2027 takes place at ExCeL London from 5 to 7 April 2027. Opening hours are Monday 5 April 10:00 to 17:00, Tuesday 6 April 10:00 to 17:00 and Wednesday 7 April with closing at 16:00 and last entry at 15:00. The show forms part of a week of co located events that expand the buying opportunities on site.
Sectors and exhibitor mix at Ife 2027
The event is organised into 13 dedicated product sectors, which simplifies the search for beverage producers, ingredient suppliers and foodservice solutions. Co located shows include IFE Manufacturing, HRC, The Pub Show, Hospitality Tech360, Speciality & Fine Food Fair and International Salon Culinaire, broadening the range of categories and buyer types present.
Programme highlights and speakers
The seminar programme features industry figures from brands and retail buying teams. Speakers listed include Rebecca Oliver-Mooney, Eleanor Pugh and Marco Salort Pons, alongside nutritionists and supply chain experts. The schedule also includes awards and new product discovery sessions aimed at showcasing launches.
Key figures to note
Programme materials indicate more than 25,000 verified trade visitors and approximately 1,500 exhibitors. The event spans three days and attracts international buyers across multiple product categories.
Preparing B2B outreach for Ife 2027
Set clear outreach targets and prioritise the product sectors that match your offer. With 13 sectors and 1,500 exhibitors, choose a short list of buyers to meet and allocate 15 to 20 minute slots for introductory meetings. Bring product information in both digital and printed formats to speed evaluation. For product launches, identify discovery theatres and new product areas and request demo or presentation slots where possible.
Use the official app to manage meetings and alerts, and consult the exhibitor list in advance to map contacts by hall. Block time after the show for follow up, and prepare tailored materials for each buyer segment you meet.
Closing note and official link
Approach Ife 2027 as a sector map to validate product fit and capture buyer feedback. Plan sector-based routes through ExCeL London and confirm schedules in advance. Find exhibitor listings, the seminar programme and visitor details on the official site at https://www.ife.co.uk and arrange meetings before travel.
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