The print and packaging industry turns its attention to Düsseldorf in May. Drupa 2028 takes place from 9 to 17 May at the Düsseldorf Exhibition Centre and reconfigures the show floor around experience clusters to highlight end to end solutions.
Practical information for Drupa 2028
Dates and venue are set from 9 to 17 May at the Düsseldorf Exhibition Centre. Registration and digital services are available through the event platform, including an exhibitor dashboard and leadtracking. Hall plans and participation options are published on the official site at http://www.drupa.com.
Key figures for scale and reach
Recent event figures show 150,000 m² net floor space and 1,614 exhibitors from multiple countries. Visitors come from 173 countries and about 80 percent are international. The provided attendee figure for this cycle is 14,000 registered participants.
Sectors and company profiles at Drupa 2028
Product categories listed include Print Production, Packaging Production and Paper Converting, Industrial Print Applications and materials for packaging. Machinery manufacturers, consumables suppliers, software vendors and paper converting specialists make up the exhibitor mix. Dedicated zones will focus on automation, robotics and AI-driven solutions for production.
Programme structure and content architecture
The event is presented as a Connected Solutions Space organised around experience clusters labelled grow, create, learn and play. The programme features curated areas such as drupa cube and touchpoint packaging where demonstrations and specialist sessions concentrate. Organiser tools include a stand cost calculator and exhibitor services to support trade fair planning.
Commercial prospecting and actionable steps for teams
Prioritise targets before arriving. Use the exhibitor index and interactive hall plan to build a short list of companies by technology and vertical. Enable the exhibitor dashboard and leadtracking to capture and tag contacts on site. Prepare concise technical datasheets and demonstration kits for short stand visits. Assign team roles for meeting management and post-event follow up to speed conversion. Visitors with commercial mandates should pre-book meetings in thematic zones that gather purchasing decision makers.
Trends visible at Drupa 2028
The organiser highlights digitalisation and sustainability as core themes. Discussions and exhibits will cover eco-friendly materials, recyclability criteria for packaging and software automation to cut administrative latency. The fusion of digital print with converting processes and production data management stands out as an operational priority.
For companies active in printing and packaging the show is a stage to present product developments and sharpen commercial approaches with an international audience. Check programme details and participation options at the official site http://www.drupa.com to secure space and plan your on-site agenda.
