Specialist food retail gathers product launches and packaging innovations at the NEC in mid April. Three days give suppliers of artisanal food, drinks and packaging equipment the space to meet buyers and test messages in a concentrated trade environment.
Dates and venue for Farm Shop & Deli Show 2027
Farm Shop & Deli Show 2027 runs from April 12 to 14 at the National Exhibition Centre in Birmingham. Opening hours are 10.00 to 17.00 on April 12 and 13 and 10.00 to 16.00 on April 14. The show is part of the UK Food & Drink Shows and shares access with Food & Drink Expo, National Convenience Show, Foodex Manufacturing Solutions and Forecourt Show via a single ticket.
Companies and products at Farm Shop & Deli Show 2027
The event brings together local producers, delicatessen brands and suppliers of packaging and machinery. Exhibitors include businesses focused on artisanal food, specialty drinks, labelling solutions and food-grade packaging machinery. The attending buyers come from farm shops, delicatessens and specialised distribution channels.
Key figures
The organisers list 30,000 attendees and 1,500 exhibitors for this edition. These figures indicate the scale of competition and opportunity on the show floor.
Access and logistics at the NEC
Plan stand location with the NEC layout in mind and schedule staff shifts according to official opening hours. Given the shared accreditation across four co-located shows, visitors frequently move between halls so visibility and corridor-facing activations increase walk-by engagement.
Commercial outreach advice for exhibitors
Set clear target buyer profiles and prepare short product demonstrations that highlight provenance and packaging advantages. Use a fast lead capture workflow and segment follow ups by buyer type. Map out which buyers are likely to attend multiple co-located shows and prioritise meetings with decision makers accordingly.
Practical tips for visiting buyers
Arrive with a shortlist of exhibitors and use the joint access to browse Food & Drink Expo, National Convenience Show, Foodex Manufacturing Solutions and Forecourt Show. Spread meetings across the three days to allow product trials and supplier comparisons.
Check exhibitor lists, session schedules and registration options at http://www.farmshopanddelishow.co.uk to finalise your agenda. For suppliers, the 2027 edition is a moment to sharpen packaging and product positioning for the specialised UK retail market.
