Speciality food retailers and independent delis use trade shows to refresh seasonal ranges and solve packaging challenges. Over three days at the National Exhibition Centre in Birmingham the show concentrates product launches, equipment and labelling solutions aimed at specialised retail.
Dates and venue in Birmingham
Farm Shop & Deli Show 2026 runs from 13 to 15 April at the National Exhibition Centre (NEC) in Birmingham. The venue hosts the show schedule across three days, with sessions, focused product zones and live demonstration areas listed in the official programme.
Exhibitors and product mix
The event brings together producers, beverage brands and packaging suppliers. Official figures state 1,500 exhibitors presenting items that range from local food and drinks to packaging machinery and labelling systems. The 2026 product listings highlight launches targeted at trade buyers and independent retailers.
Key figures
The event records 30,000 visitors and 1,500 exhibitors. That scale supports targeted B2B campaigns and provides a concentrated audience of buyers, distributors and technical suppliers across food, drink and packaging.
Programme and live experiences
The show programme includes sessions, live demonstrations, product awards and competitive showcases. Show highlights and What’s On sections group formats that emphasise packaging, merchandising and product launches, with opportunities for exhibitors to present innovations on the show floor.
Practical tips for B2B prospecting
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Map buyer types from the exhibitor list. Prioritise independent retailers, craft butchers, garden centres with gourmet ranges and convenience wholesalers.
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Prepare a concise commercial pitch. Deliver product benefits, packaging advantages and trading terms in a 30-second message. Carry technical sheets and QR links to samples.
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Stage packaging demos. If you offer machinery or labelling, schedule short demonstrations and clear visual material. The event draws buyers interested in equipment and finishing solutions.
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Book focused meetings. Convert footfall into qualified meetings with clear objectives and follow-up timelines.
Closing note and official link
For teams targeting the specialised food and drink channel or seeking packaging partners, Farm Shop & Deli Show 2026 gathers the right mix of buyers and suppliers in one place. Check exhibitor lists, visitor information and the agenda on the official site https://www.farmshopanddelishow.co.uk and lock in your plan before the show.
