The UK retail calendar tightens in February around sourcing and trend-setting for the year ahead. Spring Fair 2026 takes place from 1 to 4 February in Birmingham at the National Exhibition Centre NEC.
Key figures for Spring Fair 2026
Organisers report more than 40,000 retailers attending, over 1,500 brands and suppliers, 130 speakers and more than 60 hours of live content. Those figures reflect a trade event aimed at buyers of home, gift, garden and fashion ranges looking to place wholesale orders.
Sectors on show and exhibitor profile
The show brings together home and design, gift, fashion and everyday categories alongside licensing and seasonal essentials. Exhibitors are primarily wholesale brands and suppliers targeting department stores, independents, garden centres and online retailers. Expect product-led stands designed for wholesale discussions and account openings.
Programme highlights and content stages
Spring Fair schedules five live-content stages featuring trend forecasts and practical sessions. Recent sessions include case studies on retail and heritage redevelopment, merchandising strategy from major chains, the evolution of live commerce, and practical AI workshops for marketing run with Google. The content aims to help buyers align ranges with market signals.
Practical B2B prospecting advice for the show floor
- Preselect key suppliers and arrange stand meetings to avoid last-minute conflicts. Focus on suppliers whose lead times and MOQ match your retail calendar.
- Prepare one-sheet commercial briefs with target margins, delivery windows and payment terms to speed up negotiations.
- Use content sessions to start conversations with suppliers and peers on topics that impact sourcing decisions.
- Allocate time slots: mornings for product discovery, afternoons for negotiation and account setup.
Logistics and visitor notes
The venue is the National Exhibition Centre NEC, adjacent to Birmingham International station. Registration and detailed show information are available through the official site and include access to the live-content stages with a ticket.
Final thought and next step
For buyers planning ranges in gift, home or fashion, Spring Fair 2026 concentrates product discovery and sector debate across four days. Leave the show with concrete follow-ups and a short list of suppliers to convert to accounts. Register and consult the exhibitor list and timetable at https://www.springfair.com
