UK retail sourcing for spring focuses on Birmingham, where buyers and wholesale brands align seasonal assortments. Spring Fair 2027 brings together over 1,500 brands with an audience exceeding 40,000 retail professionals.
Dates and venue for Spring Fair 2027
Spring Fair 2027 runs from 7 to 10 February at the National Exhibition Centre in Birmingham. Opening hours are 9:00 to 18:00 Sunday to Tuesday and 9:00 to 16:00 on Wednesday.
Sectors and attendee profile at Spring Fair 2027
The show covers home and design, gifts, fashion and everyday essentials. Attendees include buying directors from department stores, independent owners, garden centre teams and online retailers. The event features a significant international presence with representation from over 120 countries.
Key numbers for this edition
More than 1,500 brands will exhibit and the buyer attendance exceeds 40,000. The event reflects a long tradition with 76 years of retail connections.
Live content across the five stages at Spring Fair 2027
Five live stages host over 120 retail leaders delivering trend forecasts, practical masterclasses and keynote talks. Sessions are free with registration and designed to support buying decisions on the show floor.
How content supports buyers and exhibitors
Content ranges from trend forecasting to practical buying guidance, helping buyers spot ranges to order and exhibitors to position collections for wholesale accounts.
Tactical tips to prepare B2B outreach
- Set daily priorities by category and mark target stands to visit.
- Prepare product sheets with wholesale pricing and account terms to convert conversations into orders.
- Tailor your approach to different buyer types found at the show, from large chains to independents.
- Use buyers lounges and dedicated meeting areas to lock in follow up actions.
Final note: Spring Fair 2027 concentrates catalogue discovery, purchasing activity and practical insight in one venue. Register and view halls and schedules at http://www.springfair.com to plan sector routes and meetings before you travel.
