Late November in the French Riviera marks a key moment for high-end travel professionals. From 30 November to 3 December 2026, ILTM brings together brands, advisors and operators focused on luxury itineraries and services.
Dates and venue in Cannes
ILTM - International Luxury Travel Market 2026 runs from 30 November to 3 December at the Palais des Festivals et des Congrès, 1 Boulevard de la Croisette, 06400 Cannes. The four-day format mixes pre-scheduled business meetings with educational sessions and networking activities.
Exhibitors and buyer profile
The exhibitor list covers luxury hotels, curated experience providers, premium mobility services and national tourism bodies. Named exhibitors include Arts & Leisure Tours Inc, Banyan Tree Hotels and Resorts, Fraser Yachts, Driverso, Primerent and Tourism Ireland. The event targets B2B brands selling services to high net worth travellers.
Scheduled meetings and event format
ILTM organises a very high volume of structured appointments; the event facilitates over 85,000 pre-scheduled meetings annually. That model funnels buyer time into focused conversations and provides a predictable rhythm for supplier outreach.
Preparing your B2B prospecting in Cannes
- One-page product sheets
- Have concise commercial sheets per product with base rates, availability windows and customization options. Meetings are short and factual.
- Prioritise targets in advance
- Use the exhibitor and buyer listings to shortlist agencies and operators aligned to your offering. Focus on contacts that manage HNW clientele.
- Digital collateral ready to send
- Alongside printed materials, prepare downloadable dossiers or a dedicated landing page to share after each meeting. Include imagery, itineraries and cancellation policies.
- Post-show follow-up plan
- Allocate time for follow-up calls and proposal submissions in the week after the show. Initial conversations in Cannes rarely lead to immediate contracts without subsequent engagement.
Product trends visible at the show
Recent strands at ILTM highlight cruising for younger luxury travellers and a push for more tailored, experience-led offers. Sustainability and responsible operation are also recurring topics across exhibitor profiles.
Closing note and next steps
For companies active in the premium travel sector, ILTM in Cannes is an opportunity to meet international operators and travel media in a concentrated timeframe. Structure your schedule, prepare compact commercial materials and map follow-ups to convert meetings into sales processes. Full event details and registration are available at http://www.iltm.com/cannes/en-gb.html
