The Balkan travel market keeps shifting toward wellness and curated experiences. From 12 to 14 February Sofia hosts Holiday & Spa Expo 2026 at the IEC Inter Expo Center to bring together travel suppliers, operators and hospitality brands.
What Holiday & Spa Expo 2026 gathers in Sofia
The fair showcases companies from tourism, travel, hospitality and wellness. Official materials list exhibitors and a supporting program with seminar rooms, indicating a mix of exhibition stands and conference spaces. Recent communications reference over 250 participating companies.
Practical information and venue
Dates 12 to 14 February 2026. Venue IEC Inter Expo Center Sofia. The center includes conference rooms and sectorized exhibition halls. Consult the hall map and logistics guide to plan stand setup and freight.
Program structure and event spaces at Holiday & Spa Expo 2026
The event includes parallel activities and dedicated rooms for presentations and professional meetings. This layout supports quick commercial meetings and longer technical demos where required. Check the agenda and exhibitor list to locate the halls and meeting rooms you need.
How to prepare B2B prospecting for Holiday & Spa Expo 2026
- Preselect targets from the official exhibitor list. Mark operators, agencies and hotel groups aligned with your offer.
- Craft three concise sales messages by segment. A headline, a compact value proposition and a clear next step work better in short meetings.
- Bring decision-ready materials. One page product sheets, volume pricing and short case examples speed up discussions.
- Book meeting slots on site and follow up windows after the fair. Reserve a meeting point at the IEC Inter Expo Center to save time moving between halls.
- Log every contact with notes and follow up timings. A lightweight CRM and follow up templates accelerate conversion after the show.
Numbers and exhibitor ecosystem
Official communications mention more than 250 companies in recent editions. That exhibitor volume allows you to plan concentrated routes whether your focus is hospitality and wellness or agencies and tour operators.
Final note and official link
If your objective is to open business in nearby markets or expand wellness channels, organize your visit in sector blocks and secure time for post fair follow ups. Find exhibitor lists, hall maps and ticketing details on the event website https://holidayfair-sofia.com
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