Bulgaria concentrates seasonal product development and B2B contracting in a few focused trade events each year. Holiday & Spa Expo 2027 takes place from 18 to 20 February 2027 at the Inter Expo Center in Sofia and brings together travel, hospitality and wellness suppliers.
What Holiday & Spa Expo 2027 means for suppliers
The event lists 240 exhibitors and 18,000 professional visitors. That scale gives suppliers access to tour operators, hotel chains and spa product manufacturers. For commercial teams it represents a concentrated window to qualify leads and negotiate service agreements.
Practical information and venue
Dates are 18 to 20 February 2027. Venue is Inter Expo Center, Sofia. The official schedule shows Working hours Coming Soon. Use the event website for registration and stand booking.
Exhibitor and visitor profile
Exhibitors range from travel agencies and receptive operators to hospitality providers and wellness service vendors. Professional visitors include product managers, procurement buyers and agency representatives interested in contracting for upcoming seasons. The exhibitor-to-visitor ratio supports short, decision-focused meetings.
Key figures
- Exhibitors 240
- Professional visitors 18,000 These numbers help size on-site teams and plan lead qualification capacity.
B2B outreach tactics for the fair
Arrange a schedule of pre-booked meetings using the exhibitor list. Target a manageable number of high-priority contacts per day and prepare compact proposals with pricing and delivery timelines. Use digital materials and one-page commercial briefs that enable quick decisions. Plan follow-up within 48 hours to convert interest into firm commitments.
Networking where hospitality meets wellness
In a combined tourism and spa environment, short live demos and clear package offers outperform long presentations. Use delegation visits to secure framework agreements and plan post-fair inspections of facilities.
Closing note and official link
Structure participation around clear offers and a follow-up plan to convert meetings into contracts. For registration, exhibitor lists and advertising options consult the official site at http://holidayfair-sofia.com/en
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