The professional food and hospitality supply market in southern Germany concentrates trends and suppliers on 19 and 20 April 2026 in Ulm. Exhibitors bring ready-to-buy products, machinery and service offers for butcheries, catering and horeca operators.
Practical information for attending Genusswerk 2026
Genusswerk 2026 takes place from 19 to 20 April 2026 in halls 1 and 2 at Messe Ulm. The venue is reachable via the A7, A8 and B10 and offers on-site parking and public transport links from Ulm main station. The event website provides the hall plan and exhibitor directory.
Sectors and types of exhibitors on site
Exhibitors cover meat and deli products, cheese and dairy, frozen and convenience foods, fish and delicatessen, beverages and spirits, plus butchery and gastro technology. The format places emphasis on regional suppliers and wholesalers serving butcher shops, restaurants, direct marketers and party services.
Key figures for the edition
The show features more than 160 exhibitors and draws thousands of professional visitors interested in procurement and supply for the food and hospitality sectors. Six focal themes include automatic selling, convenience and efficiency, premium meat, snacks to go, partyservice impulses and operational equipment.
Themes that shape the event
Core topics include vending solutions for 24/7 sales, pre-prepared products and process optimisation, premium meat processing and ageing, and modern snack and catering concepts. The presence of machinery and packaging suppliers makes the fair a practical setting for purchasing decisions.
B2B prospecting advice for Genuswerk 2026
Define supplier profiles before the event and prioritise meetings with machinery and equipment vendors if process optimisation is your goal. For fresh product sourcing, target meat and dairy exhibitors and prepare volume needs, delivery windows and traceability requirements.
Concrete steps to take
- Review the exhibitor list and shortlist 10 priority suppliers per segment.
- Request samples and technical sheets in advance to streamline stand visits.
- Bring procurement sheets with clear evaluation criteria to assess offers.
- Schedule 20-minute meetings and allow time for product trials where needed.
Focus conversations on total cost, after-sales service and lead times. When evaluating machinery, request live demos and references from similar operations.
Final note and official link
Genusswerk 2026 concentrates suppliers and decision makers in the artisanal food and hospitality supply chain over two focused days. For company lists, logistics and hall plans consult the official site at https://www.genusswerk-messe.de and lock in meetings and sample sessions before you arrive.
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