Swiss hospitality and contract catering converge in Lucerne every two years. Zagg 2026 runs from 25 to 28 October 2026 at Messe Luzern and gathers suppliers and content aimed at operators, hotel managers and catering professionals.
Practical information for Zagg 2026 in Lucerne
Zagg 2026 takes place at Messe Luzern and combines an on-site fair with the Zagg 365 online offering. The event site provides hall plans and an agenda that helps visitors map stands and sessions by theme across the exhibition period.
Key themes and exhibitors at Zagg 2026
Published topics cover food in all its forms, technology and productivity, coffee and beverages, atmosphere and service, sustainability and training. The event lists 80 entries under food, 67 under technology and productivity, and 19 under sustainability, which highlights the editorial focus.
Exhibitors showcased on the platform include Payyap with point of sale and payment solutions in Hall 2 D 2125, Transgourmet Schweiz AG in Hall 2 A 2021 promoting culinary talent initiatives, GNP AG in Hall 2 B 2059 with dispensers for buffets and waste reduction, and Infratek AG in Hall 1 E 1199 with cleaning systems that emphasize sustainability. The programme also features formats such as Battle of Zagg and content aimed at apprentices and young professionals.
Stand level takeaways
Payyap demonstrates integrated POS, payment and QR ordering to streamline service. GNP AG focuses on hygienic dispensing solutions that cut packaging waste. These concrete examples help sales teams prepare targeted demos and commercial arguments.
B2B prospecting tactics for Zagg 2026
Define two clear goals for each meeting and segment targets by buyer type using the thematic structure provided online. Prioritise meetings in halls matching your product strengths. If you sell operational efficiency solutions, target technology and productivity areas. If you offer food or beverage products, focus on the food and coffee zones.
Use the Zagg 365 platform to follow up contacts after the fair and to extend conversations beyond the show floor. Prepare concise KPIs and decision timelines to speed procurement conversations.
Visitor and exhibitor resources
Exhibitors can access a dedicated portal for sign up and online marketing options. Visitors can create a personalised visit plan with recommended stands and a my-list feature. Identifying hall numbers and exhibitors in advance reduces time spent locating partners during the event.
Final recommendation and official link
Zagg 2026 brings together suppliers and content that matter to operators focused on product quality, efficiency and sustainability. Schedule meetings by theme to make the most of the exhibition days and follow up via Zagg 365 to convert contacts into business. Visit the official site at https://www.zagg.ch to check exhibitors, hall plans and ticket options.
