Hospitality and foodservice professionals will gather in Budapest in March to review product and operational developments. Sirha 2026 runs from March 3 to March 5, 2026 at Hungexpo - Budapest Fair Center and brings together companies across HoReCa and food production.
Practical information for Sirha 2026
The event takes place at Hungexpo - Budapest Fair Center. The official program provides a schedule, exhibitor list and a mobile app with maps and session information. The 2026 agenda includes an innovation product contest and an international B2B partner search tool.
Sectors and exhibitor profile
Exhibitors cover hospitality equipment, food and beverage manufacturers, service suppliers for hotels and restaurants, and companies offering ready-to-serve products. METRO is listed as a partner and the program references a díszvendég entry labeled ITA.
Program highlights for this edition
The 2026 program features an innovation product competition and a set of professional meetings. Organizers publish an exhibitor brochure and a program calendar to help visitors target meetings. A dedicated B2B search function and HUNGEXPO app support planning and on-site navigation.
Actionable prospecting tips for exhibitors and visitors
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Target selection. Use the exhibitor list to shortlist 8–12 companies that match your value proposition and prioritize procurement or technical contacts.
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Pre-book meetings. The mobile app and partner search enable scheduling in advance. Prepare concise proposals in English and consider materials in Hungarian for key contacts.
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One-pager and technical sheets. Deliver product specs and clear use cases aimed at hospitality operators. Highlight certifications or compliance relevant to foodservice.
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Demos and samples. Plan logistics for tastings or live demos and book space early if required by the venue.
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Measurable follow-up. Set three meeting KPIs such as decision-maker contact, pilot interest and deadline for a proposal. Log outcomes in your CRM within 24 hours.
Logistics and contact channels
HUNGEXPO provides an app with maps, exhibitor details and program entries. For operational queries use info@hungexpo.hu or call (06 1) 263 6000. Venue address and practical guidance are published on the event site.
Final note and official link
Approach Sirha 2026 with a plan focused on booked meetings and technical documentation to accelerate commercial conversations. Details on the innovation contest, exhibitor list and program can be consulted at https://sirha-budapest.com where organizers publish schedules and exhibitor resources.
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