Security technology, regulation and training converge in four main areas, and from 24 to 27 February Madrid hosts SICUR 2026 at Ifema Feria de Madrid. The event brings together solutions for physical security, cybersecurity, fire protection and occupational safety and it is a practical setting for B2B prospecting.
Practical details and access
SICUR 2026 runs from 24 to 27 February at Ifema Feria de Madrid. Professional registration grants access to the Expo Zone and to online services such as Liveconnect. The event website provides the exhibitor catalogue and the floor plan so visitors can plan stands and meetings in advance.
Key figures to know
The show has an international reach. More than 47,000 professional visitors are expected and over 670 companies will participate, representing 83 countries. The edition marks the 25th run and generates an economic impact in Madrid reported at 120 million euros.
Sectors and exhibitor profile
Exhibitors cover four explicit domains: security, cybersecurity, fire and emergency protection, and occupational safety. The mix includes PPE manufacturers, digital surveillance and cyber defense vendors, fire suppression system suppliers and occupational risk consultants. The variety lets buyers compare technical specifications and commercial terms across providers.
Program elements worth prioritizing
Programme features include innovation showcases and training tracks. SICUR Innovación and SICUR Academia highlight technological projects and sector-focused training. Beyond the Expo Zone, there are spaces for product demos and operational showcases that let attendees validate solutions in situ.
Actionable prospecting and meeting strategy
Approach SICUR with a tactical playbook:
- Set three clear goals before the fair: collect technical datasheets, secure 20-minute decision meetings and shortlist suppliers for pilots.
- Use the exhibitor catalogue to shortlist 20 priority contacts and book meetings through Liveconnect before arrival.
- Bring concise technical summaries rather than long brochures. Comparative datasheets and integration notes work better.
- Schedule product demos during quieter hours to get access to technical teams.
- For public sector projects, identify procurement officers and bring compliance documentation and interoperability proofs.
Avoid generic pitches and focus on concrete technical and contractual information.
Visitor practicalities for professionals
Professional registration opens access to sessions and online tools associated with the fair. Plan routes with the floor plan and coordinate demo times directly with exhibitors through the event platform to ensure availability.
Closing note and next step
SICUR 2026 concentrates technological offerings and contracting opportunities across the security spectrum. If your objective is supplier evaluation or project procurement, arrive with a prioritized contact list, compact technical comparisons and prearranged meetings. Organize your agenda and consult the official site http://www.sicur.ifema.es/ferias/sicur/default.html to secure slots and prepare focused meetings.
Registration and tickets on the official website: ifema.es
