Psi 2027 has 479 exhibiting companies from 32 countries. The countries with the most exhibitors are Germany (175), Poland (58), Türkiye (45) and Netherlands (39).
January brings the European promotional products market to Cologne for three days focused on merchandise, personalization and sustainable solutions. Psi 2027 takes place at Messegelände Köln from 12 to 14 January 2027.
Dates, hours and venue for PSI 2027
Psi 2027 runs from 12 to 14 January 2027 at Messegelände Köln. Opening hours are Tuesday and Wednesday 09:00 to 18:00 and Thursday 09:00 to 16:00. The venue gathers halls with manufacturers, finishers and service providers for promotional merchandise.
Exhibitors and international reach at PSI 2027
Official figures list over 600 exhibitors and more than 11,000 visitors from 74 countries. Exhibitors include manufacturers of promotional items, textile suppliers, writing instruments, corporate gifts and providers of recycling and sustainability solutions. The international attendance supports cross-border sourcing and supplier comparison.
What buyers will find on the show floor
The fair highlights new products, sustainable solutions, finishing technologies for customization and current market trends in brand merchandising. Buyers can inspect materials and finishes, test personalization options and compare pricing tiers directly with suppliers and distributors.
How to prepare B2B outreach at Psi 2027
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Target list: compile a shortlist of 8 to 12 potential suppliers by product category using the exhibitor directory.
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Book meetings: schedule appointments through the exhibitor portal and group visits by hall to reduce transit time. Concentrate meetings in the first two days when supplier teams are most available.
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Prepare briefing sheets: bring technical requirements, estimated volumes and timeline expectations. Photograph samples and annotate supplier details for post-show evaluation.
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Supplier assessment: check sustainability credentials, customization capabilities and lead times. Request samples or on-site trials when possible.
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Use PSI Academy: allocate time for academy sessions to align procurement criteria and learn market practices relevant to merchandising purchases.
Key figures and commercial guidance
The official metrics show the event’s scale: more than 600 exhibitors and over 11,000 visitors from 74 countries. That concentration enables direct negotiation with multiple suppliers in one trip, useful for centralized procurement or seasonal campaign sourcing.
Final note and official link
For teams reviewing supplier lists or seeking sustainable merchandising options, arrive with a prioritized meeting schedule and technical checklists. Full exhibitor listings and logistical information are available at the official website http://www.psi-messe.com, including the PSI Academy program and venue guide.
