The promotional gift and personalization sector will concentrate trade activity in Madrid from 12 to 14 January 2027. The event gathers manufacturers, distributors and buyers focused on products for marketing campaigns and sales teams.
Dates and venue for PMG Promogift 2027 in Madrid
PMG Promogift 2027 runs from 12 to 14 January 2027 at Ifema - Parque Ferial Juan Carlos I. Public transport is recommended with direct access via metro Line 8 at Feria de Madrid station and city bus lines 73, 112 and 122 plus intercity line 828. The venue provides an interactive map to locate nearby parking lots.
Key numbers for the edition
- Professional visitors 7,000
- Visiting companies 4,900
- Exhibitors 170
- Countries represented more than 30
- Exhibition area 5,600 m2
These figures outline the commercial scale of the fair and the scope of the offer buyers will find.
Exhibitor and visitor profile at PMG Promogift 2027
The show brings together producers of promotional items, suppliers of textile personalization and providers for corporate merchandising. Visitors include promotion-through-object agents, distributors, communication agencies and corporate purchasing managers who use promotional items in their strategies. The format is B2B, focused on catalogue sales and commercial agreements.
Platforms and services highlighted at the fair
PMG Promogift offers services aimed at commercial management such as the exhibitor catalogue, stand maps and the Liveconnect digital platform for arranging contacts. There are Expo zones and sponsorship options to increase brand visibility. These tools help prepare meetings before the event and follow up afterwards.
How to prepare B2B prospecting at PMG Promogift 2027
- Target selection. Use the catalogue and Liveconnect to shortlist exhibitors that fit your product categories and set priorities.
- Schedule meetings. Reserve 20 to 30 minute slots for stand visits and leave time for live demonstrations.
- Commercial collateral. Bring product sheets, price lists and minimum order details to enable negotiations on site.
- Sample logistics. Decide which samples to bring and how to ship items you cannot transport personally.
- Structured follow up. Define a clear next step and deadline for each contact, such as sending a quote or arranging a follow-up demo.
A planned approach turns a visit into measurable commercial outcomes.
Closing note and where to check official resources
Corporate merchandising and personalization keep specific purchasing cycles that require focused supplier selection. Check registrations, exhibitor listings and schedules at the official website http://www.ifema.es/en/promogift. Organizing your agenda in advance and using Liveconnect improves the efficiency of B2B prospecting at PMG Promogift 2027.
