The Baltic beauty market concentrates a busy spring calendar in Vilnius. Three days of trade activity bring brands, distributors and salon professionals together to present products, services and training.
Dates and venue for Pelene /Cinderela Fair 2026
Pelene /Cinderela Fair 2026 takes place April 10 to 12, 2026 at the Lithuanian exhibition and congress center LITEXPO, laisvės pr. 5, Vilnius. The layout includes themed halls, a conference center and a VIP area for business meetings.
Exhibition layout and thematic halls
The 2026 format organizes the fair into distinct experience spaces. Hall 3 is the Beauty Innovation Zone focused on B2B activity in cosmetology, dermatology, aesthetic medicine and SPA. Hall 4 highlights creative directions with fashion, fragrances and performative elements. Hall 5 operates as a Beauty Creation Studio with hands-on services for visitors and product testing.
The conference center hosts discussions and seminar sessions while a professional ticket streamlines access to the trade audience.
Program highlights and scheduled sessions
Published events include the XVI Open Lithuanian Competition for Cosmeticians and Cosmetologists on April 11 in Conference Hall 5.3 and COSMETOLOGY OPENLY III on April 10 at 11:00 in the same hall. The program also features the Not Only Beautiful, but Healthy interactive conference in Hall 3 with speakers such as Dr. Marius Strioga and Aušra Bružienė and detailed time blocks in the event agenda.
A notable professional opportunity is the Sassoon Academy and Richard Ashforth seminar on April 12. The collection presentation runs from 11:00 to 16:00 and the published price is 175 EUR.
B2B prospecting and networking tactics
Target Hall 3 when your offer addresses clinics, aesthetic centers or SPA operators. Prepare product demos and a digital dossier with technical sheets and pricing to share instantly on mobile devices. Contact LITEXPO sales managers to inquire about VIP meeting slots and plan your presence around conference sessions that attract decision makers.
Segment outreach by hall theme to make meetings efficient. If you need visibility in an educational format consider reserving spots in paid seminars such as the Sassoon Academy session and align your talks or demos to the seminar audience profile.
Numbers with meaning
The fair celebrates its 33rd anniversary in 2026 and adopts a visual campaign that divides the creative narrative into two lines, Rhythm of Softness and Rhythm of Night. That dual approach shapes programming, artist participation and exhibition design.
Final note and official link
For exhibitors and buyers operating in cosmetics the 2026 edition combines commercial contact, professional education and public engagement. Registration, full program and organizer contacts are available at https://www.litexpo.lt/en/events/pelene-2026/ and should be consulted to finalize agendas before arrival in Vilnius.
