The professional cosmetics calendar concentrates activity in London on 4 and 5 October. Olympia Beauty Show 2026 takes place at ExCel London and gathers brands and professionals focused on treatments, products and salon or clinic equipment.
Practical information for Olympia Beauty Show 2026
Dates are confirmed for 4 to 5 October at ExCel London. The event targets professionals seeking commercial contacts and product launches. Organize your sales material by priority and prepare technical fact sheets for quick client consultations.
Key figures
This edition lists 18631 attendees. That scale requires a meeting plan and a stand reception strategy designed to turn footfall into qualified meetings.
Sectors and company profiles at the show
The event centers on professional cosmetics. Expect skincare brands, professional makeup, salon equipment and supplies for nails and aesthetics. Typical visitors include salon owners, purchasing managers, technicians and trainers.
B2B outreach tactics for exhibitors and buyers
- Schedule meetings in time blocks; prioritize confirmed prospects and leave slots for serendipitous leads.
- Prepare two 30-second pitches: one focused on technical benefits and another on operational or cost advantages.
- Provide decision-ready materials: sample sizes, volume pricing, and a digital lead capture form with consent.
- If you run live demos, publish fixed schedules and promote them on social to consolidate audience.
Advice for purchasing teams
Bring clear evaluation criteria such as budget lines, treatment protocol compatibility and regulatory needs. Use the show to validate product quality on site and compare lead times across suppliers.
Closing note and link
Plan meetings of 20 to 30 minutes and rank suppliers by post-show follow-up priority. Registration and event details are available on the official website http://www.olympiabeauty.co.uk where exhibitors and visitors can find practical information.
Olympia Beauty Show 2026 concentrates transactional activity for the professional cosmetics channel in London. Enter the show with a defined commercial plan and a follow-up process that converts contacts into contracts.
Imágenes
