Domestic consumption, food and outdoor leisure set the summer agenda in northern Sweden. Noliamässan 2026 takes place from 5 to 9 August in Piteå and presents three focused themes that help plan commercial outreach.
The fair’s three thematic areas
The event is structured around Food & Pantry, Home & Living and Outdoor & Motor. Food & Pantry brings producers and kitchen equipment, from charcuterie and chocolate to appliances and tools. Home & Living includes heating solutions, fireplaces, sofas, kitchens, wallpaper, paint and home decor. Outdoor & Motor covers motorhomes, caravans, tents, snowmobiles, trailers, fishing gear and hiking boots.
This layout helps companies target the right audiences on site. If your products fit one of these areas, concentrate demos and meetings in the relevant zones.
Practical information for exhibitors and visitors
Official dates are 5-9 August 2026 in Piteå. The fair alternates every other year between Umeå and Piteå and is produced by Nolia AB. The event site publishes an exhibitor list and an activity map for 2026 that are useful for planning.
To book a stand or request a quote contact the sales team. Named contacts on the event pages include Peter Kattilasaari (Försäljningschef), sales representatives Jenny Utterberg and Marlene Haraldsson, and project manager Johanna Brändström.
Exhibitor profile and target sectors
Noliamässan mixes consumer goods and tourism suppliers. The official description lists food producers, kitchen and household equipment manufacturers, providers of heating and furniture, and companies offering motorhomes and outdoor gear.
For distribution or retail outreach, adapt your pitch to the Nordic market and highlight operational details such as logistics, service and technical support relevant to buyers in the region.
Preparing B2B outreach for Noliamässan 2026
- Use the exhibitor list and activity map to build a prioritized meeting schedule.
- Prepare brief, segment-specific pitches that state the commercial proposition and distribution model.
- Contact the sales team to arrange stand options and to coordinate meetings in advance.
- Bring technical sheets and practical information on delivery and aftersales in English or the local language where appropriate.
The thematic organisation of the fair lets you focus commercial resources where they matter most.
Final note and official link
Noliamässan 2026 provides a concentrated view of trends in home, food and outdoor markets through clearly defined thematic sections. If you plan to exhibit or book meetings, start with the exhibitor list and activity map and reach out to the sales contacts listed by the organisers. Full information and contacts are available at http://www.storanolia.se/english
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