Museum Connections 2027 has 314 exhibiting companies from 31 countries. The countries with the most exhibitors are France (182), Netherlands (24), Spain (21) and Germany (14). By sector, the largest group is Entertainment & Leisure (50).
Cultural institutions face mounting pressure to combine economic viability with sustainable visitor experiences. Museum Connections 2027 gathers suppliers and decision makers focused on museum retail, visitor services and technology designed for cultural venues.
Dates and venue for Museum Connections 2027
Museum Connections 2027 takes place on 12 and 13 January with additional activities on 14 January at Paris Expo Porte de Versailles Hall 5.2. Opening hours are Tuesday 12 January from 9:30 to 18:30 and Wednesday 13 January from 9:30 to 18:00. On the 14th the program includes field activities such as Open Museum and the Retail Tour.
Key figures for this edition
Reported numbers show 6 332 participants and 403 exhibitors. The event lists a significant international presence with leading countries including Belgium, the Netherlands, the United Kingdom, Italy and Spain. The program features 68 conferences distributed across formats called Inspiration Conferences, Innovation TV and Culture Business Talks.
Sectors and exhibitor profile
The exhibition is organized around three complementary areas: Museum Life, Museum Tech and Museum Shop. Exhibitors cover museum-focused technology vendors, merchandising suppliers and shop equipment providers, alongside consultancies addressing commercial development and sustainability for cultural venues.
Program highlights and formats
The agenda offers bilingual content in French and English with a mix of conferences, interviews and panel sessions. Innovation TV provides recorded segments, while Pop-Up Store and the Duos selection showcase product and retail experiments. The schedule targets both inspiration and applied business cases for cultural tourism and retail.
Practical advice for B2B prospecting
To approach Museum Connections 2027 commercially, concentrate on three actions. First, map contacts by exhibition area and focus meetings on either Museum Tech or Museum Shop depending on your solution. Second, prioritize live demos that can be shown in short slots at the stand, especially multimedia or retail-ready displays. Third, select and request meetings with procurement and retail managers and prepare a concise pitch highlighting measurable economic or sustainability outcomes.
Set a daily target of around 10 qualified contacts and schedule 20 minute slots for demo and follow up. Use themed areas like Pop-Up Store to test retail uptake and aim for visibility in Innovation TV segments to share practical case studies.
Closing note and link
Museum Connections 2027 offers a concentrated view of product and service trends for museums with a clear business and sustainability angle. Plan your visit or exhibitor strategy using the official event page at http://www.museumconnections.com/e/paris-2027 and align your outreach with the three exhibition universes to maximize relevance.
Registration and tickets on the official website: museumconnections.com
