Central European travel offers and destination products find a concentrated showcase during fair weeks in Wroclaw. MTT Miedzynarodowe Targi Turystyki 2026 takes place from 27 to 29 March 2026 in Wroclaw and blends exhibitor halls with a festival of travel-related presentations and regional product zones.
Dates and venue for MTT Miedzynarodowe Targi Turystyki 2026 in Wroclaw
The fair runs from 27 to 29 March 2026 at Stadion Miejski. The setup includes exhibition halls, an area dedicated to regional products and rooms for presentations and on-site activities.
Key figures and international reach
The 2026 edition lists 252 exhibitors and an attendance figure of 10,000 visitors. Recent iterations have included exhibitors from 16 countries, underlining cross-border participation among destinations and service providers.
Exhibitor profile at MTT
Exhibitors range from regional tourist offices and tour operators to travel agencies and suppliers of visitor experiences. The event highlights product-based offerings and attractions aimed at both trade buyers and individual visitors seeking travel ideas.
Program highlights and industry awards
The fair program features a travelers festival, presentations on travel experiences, a regional products section and the Kryształ Turystyki awards. Awards recognize categories such as regional product, tourist attraction and recurring events linked to tourism. Attendees can consult the daily program and exhibitor list for specific sessions and on-floor activities.
Preparing B2B outreach at MTT
- Define targets and value propositions. Match your offers to the exhibitor type and prepare succinct commercial pitches.
- Bring transactional materials. Price sheets and seasonal packages help convert interest into commitments.
- Book short meetings. Allocate 20 minutes per meeting to validate interest and capture next steps.
- Use the travelers festival to collect qualified leads and segment them by travel intent.
- Follow up within 48 hours with concrete proposals and schedule calls by priority segments.
Practical information for attendees
Professional registration channels include options for industry badges and access to the exhibitor directory. The organizer provides resources for stand preparation and a program that integrates product displays with on-site presentations.
MTT Miedzynarodowe Targi Turystyki 2026 concentrates offers relevant to regional tourism operators and travel sellers. Check exhibitor details and the full program at the official site https://mttwroclaw.pl and plan meetings ahead of the opening on 27 March 2026.
