July brings a concentrated window for professional fashion business and Madrid hosts MOMAD 2026 to present new collections and market trends. The event runs at Feria de Madrid - IFEMA from July 23 to 25 and gathers brands, buyers and service providers across apparel, footwear and accessories.
Practical dates and venue notes
Momad 2026 takes place from July 23 to 25 at Feria de Madrid - IFEMA. The schedule is organised to facilitate commercial meetings, catwalk presentations and dedicated zones for emerging designers, sustainability and retail tech. Check access and opening hours before planning international travel.
Areas and product focus you will find
The exhibition layout highlights core segments: textile garments, footwear and accessories. EGO showcases emerging designers, Sustainable Experience groups brands with responsible materials and processes, and MOMAD 4.0 focuses on digital solutions for retail and e-commerce. The catwalk presents seasonal drops while Trend Zone and Best Sellers map routes for buyers.
How to prepare B2B prospecting at MOMAD 2026
Arrive with a clear plan to turn contact into commercial opportunities:
- Define target buyer profiles with concrete channel priorities and shortlist the accounts you want to meet.
- Use Liveconnect to arrange meetings in advance and set a realistic daily meeting rhythm.
- Prepare compact digital one-pagers and technical sheets that allow quick qualification during stands visits and bring representative samples for decision-making.
- Emphasise sustainable product lines when relevant and point buyers to the Boutique Consciente area.
- Ensure commercial terms, delivery windows and sizing charts are ready to be shared to speed up ordering decisions.
These steps reduce friction and make conversations actionable.
Program highlights and interaction points
MOMAD TALKS includes sessions on industry trends while the catwalk stages season highlights. MOMAD TALENTS provides visibility for emerging labels and curated zones facilitate product discovery. Retail-focused providers appear in MOMAD 4.0 offering services from payment platforms to logistics support.
Advice for new exhibitors
If you exhibit from EGO or enter the show for the first time, focus on three priorities: stand visibility within the right zone, clear wholesale pricing and a pre-booked meeting list. Use exhibitor services and promotional channels offered by the organiser to increase qualified traffic.
Final recommendation and official link
Approach MOMAD 2026 with target-driven days, scheduled meetings via Liveconnect and materials that highlight sustainability and retail capabilities. For schedules, exhibitor areas and registration details consult the official site at https://www.ifema.es/momad.
