Three days at ExCeL London concentrate the competitive culinary action and supplier sourcing for hotels and restaurants. International Salon Culinaire 2027 takes place from 5 to 7 April 2027 in London as part of Food, Drink & Hospitality Week. Below is a practical guide to the audience, headline activities and how to structure B2B outreach on site.
What the event brings to ExCeL London
The 2027 edition brings together 30,000 industry professionals and more than 1,500 suppliers according to the event programme. The layout combines chef competitions with live demonstration zones and specialist areas such as Street Food and Sugarcraft. Live Theatre and Skills Theatre stages host technique showcases that run alongside supplier stands.
Exhibitor and visitor profile
Exhibitors span food producers, professional kitchen equipment manufacturers and beverage suppliers. Visitors include restaurant buyers, hospitality operations managers and procurement teams. Co-location with other sector shows broadens the commercial reach available during the week.
Competitions and highlighted activities
Competitions are the core. The programme lists 1,000 competitors and 100 judges. Alongside competitive categories there are salon display areas, hands-on demonstrations and a Street Food zone. A named Chef Ambassador adds industry credibility and media traction to the event.
Key figures to plan meetings
- 30,000 registered attendees
- Over 1,500 suppliers and exhibitors
- 1,000 competitors and 100 judges
- 3 days of activity and 7 co-located events within the week
Use these figures to size teams, meeting slots and sample logistics before arriving at the venue.
Actionable B2B outreach tips for ExCeL London
- Segment target buyers by supply category for efficient coverage across stands. Prioritise the suppliers that match your procurement needs.
- Pre-book short meetings and leave time for live demos. Many suppliers present product trials at their stands.
- Prepare digital follow-up packs to send immediately after conversations. At large shows physical collateral often lags behind timely digital outreach.
- Map demonstration sessions in Live Theatre and Skills Theatre and align meetings around those attendance peaks.
Strategic reason to invest effort during this week
Being part of Food, Drink & Hospitality Week means the Salon sits within a concentrated professional calendar that also includes IFE and Hospitality Tech360. For commercial teams that coordinate across shows this concentration makes it possible to validate offers, run comparative supplier meetings and progress procurement decisions in a compact timeframe.
Entries, accreditation details and the full programme are available via https://internationalsalonculinaire.co.uk. If your objective is to reach kitchen buyers and hospitality suppliers in the UK plan resources accordingly and use both competitions and live demonstrations to show measurable product performance.
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