March brings a concentrated moment for the professional pharmacy sector in Barcelona. Infarma 2027 takes place from 16 to 18 March 2027 in Barcelona and brings together commercial exhibition and a scientific congress aimed at pharmacy professionals.
Dates and venue in Barcelona
Infarma 2027 runs at Fira Barcelona Recinto Gran Via from 16 to 18 March 2027. The show operates from 10 00 to 19 00 in Hall 3 and combines the Medicines and Parapharmacy Exhibition with the European Office of Pharmacy Congress. The venue layout supports planning visits to exhibition zones and congress sessions.
Key figures for Infarma 2027
The 2027 edition presents a substantial scale with 300 exhibitors and about 30 000 professional visitors. The event covers roughly 32 000 m2 and registers 4 000 congress delegates in educational and debate spaces. Those figures frame the commercial scope available at the fair.
Who exhibits and who attends Infarma 2027
Exhibitors include pharmaceutical laboratories, parapharmacy distributors, providers of pharmacy management solutions and pharmacy cosmetic brands. Visitors come from community pharmacies, pharmacy teams and professionals involved in clinical and commercial management of the pharmacy. This mix enables direct contacts with category managers and buying decision makers.
Scientific programme and highlighted activities
The European Office of Pharmacy Congress features sessions focused on professional updates and pharmacy management. The scientific agenda contains lectures and panel discussions addressing sector trends and operational practices. The congress schedule is part of Infarma 2027 and can be consulted together with the exhibitor list.
Preparing B2B outreach at Infarma 2027
Set daily targets and segment your prospect list. Prioritise pharmacies by size and specialty and prepare short demos that show value for the pharmacy. Bring focused support materials and schedule stand meetings or onsite follow ups. Capture contacts with clear qualification criteria and assign follow up owners to convert leads generated during the show.
Closing note and official link
Infarma 2027 merges trade exhibition and professional education over three days in Barcelona. For agenda planning and the exhibitor directory consult the official website at http://www.infarma.es to download practical details before attending.
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