Outdoor travel keeps evolving around vehicles and destinations. Il Salone del Camper 2026 takes place from 12 to 20 September in Parma and showcases recreational vehicles and accessories aimed at families and outdoor enthusiasts.
Dates, schedule and venue
Il Salone del Camper 2026 runs from 12 to 20 September at the Fiere di Parma Fairgrounds. Opening hours are 9:30 to 18:00. Tickets can be purchased online to skip queues and streamline the visit.
Sectors and company profiles
Exhibitors include European manufacturers of recreational vehicles and suppliers of camping and caravaning accessories. The fair highlights segments such as Family & Pet, Sport & Lifestyle, Botanical Tourism and Food & Wine, which helps target commercial conversations according to product fit.
Program highlights and activities
The program mixes product showcases with entertainment and outdoor activities inside the fairgrounds. There are dedicated spaces for talks and conferences and itineraries to explore Parma and the surrounding area. The Family & Pet and Food & Wine zones serve as practical showcases for tourism packages and consumer experiences.
Key figures
More than 330 exhibitors. 110,000 square metres of exhibition area. More than 100,000 admissions. More than 500 accredited media.
These figures help size trade resources and operational needs for an effective presence.
Commercial prospecting advice for Il Salone del Camper 2026
Set clear objectives by segment before attending. Use the official exhibitor list to select targets and book meetings in advance. Prepare downloadable technical dossiers with specifications and pricing, and stage stand demos focused on family use or pet friendliness according to target buyers.
For B2B operators plan dynamic demos if your products require hands-on testing. Deliver ready-to-sell packages for tour operators and collaboration models with campsites and regional service points. Manage team time tightly and prioritize meetings with buyers representing routes, campsites or distributors.
Take advantage of Parma during your visit
Parma offers rich cultural heritage and a strong gastronomic identity with IGP and DOC products. The city hosts parallel cultural events and local routes that can be included in commercial offers. Packaging local experiences may facilitate deals with operators seeking experiential travel products.
Final thought and official link
For companies in recreational vehicles and family tourism, Il Salone del Camper 2026 is a practical opportunity to validate catalogues, run product tests with real visitors and close distribution agreements. Check schedules, buy tickets and download the exhibitor list at the official site http://www.salonedelcamper.it/en to plan meetings and logistics ahead of the fair.
Registration and tickets on the official website: salonedelcamper.it
