Buyers and suppliers in the frozen dessert and artisan food market converge in February to test products and close orders. The show taking place on 9 and 10 February 2027 in Birmingham brings together equipment, ingredients and packaging solutions for foodservice and retail operators.
Dates and venue for ICE Cream & Artisan Food Show 2027
ICE Cream & Artisan Food Show 2027 is scheduled for 9 and 10 February 2027 at the National Exhibition Centre, Hall 9. Opening hours run from 09:00 to 17:00, offering two full days for meetings and demonstrations.
Exhibitors and visitor profile
Exhibitors range from machinery and equipment suppliers to ingredient manufacturers and packaging providers. Visitors are mainly hospitality operators, caterers and retail buyers focused on artisan and frozen products, many with direct purchasing authority.
Programme highlights in Birmingham
The event combines live demonstrations and practical sessions that showcase techniques and point of sale solutions. Professional competitions such as the Golden Scoop Awards feature alongside industry displays, creating opportunities for product launches and brand exposure.
Key figures that matter
Published figures from recent editions underline the commercial focus of the show. In 2026 the event welcomed over 7,000 trade visitors, 86% of attendees had purchasing responsibility and the reported average order value was £32,000. These metrics help set expectations for commercial outcomes during the two days.
Preparing B2B prospecting at the show
- Set daily targets and prioritize meetings with buyers who can place orders.
- Bring product samples suitable for tasting in-stand and supporting collateral that highlights margins and costs.
- Schedule demonstrations and meetings in advance to secure time with key accounts.
- Prepare concise case studies with numbers relevant to foodservice and retail buyers.
Actionable preparation turns booth interactions into measurable opportunities.
Closing recommendation and official link
For companies supplying equipment, dairy ingredients or food packaging, this edition concentrates purchase-ready attendees in a professional setting. Check registration, exhibitor options and the detailed programme at the official site http://ice-cream.org/ice-cream-and-artisan-food-show and plan meetings ahead to make the most of the NEC Birmingham dates.
