Talent acquisition and employer branding remain central priorities for HR teams across Central Europe. In a single-day format focused on recruitment, digital HR and learning, HR Expo 2027 gathers vendors, practitioners and training providers for practical sessions and vendor comparisons.
What HR Expo 2027 brings to Vienna
The event takes place on March 10, 2027 at METAStadt with a related venue listed as METAHall at Dr. Otto-Neurath-Gasse 3, A-1220 Wien. The agenda mixes keynote presentations with demo areas, masterclasses and meetups designed for operational exchange.
Attendee and exhibitor profile
Profiles attending include recruitment leads, talent development managers, corporate learning teams and HR consultancies. Exhibitors range from hiring technology vendors to providers of employer branding and learning solutions.
Program structure for the day
The schedule includes keynotes, short talks, masterclasses and themed meetups. Dedicated demo zones and exhibitor areas provide the opportunity to test products and consolidate vendor comparisons.
Key figures
- Exhibitors 87
- Visitors 1,646
- Talks 64
- Masterclasses 16
- Meetups 6
- Stages 7
- Coffees 2,976
These figures give a sense of scale and the number of parallel activities available during the day.
Practical prospecting advice for HR Expo 2027
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Prioritize targets. Choose a shortlist of companies or buyer personas and assign a clear objective per meeting: demo, follow-up call or pilot proposal.
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Combine class attendance with demos. Masterclasses and demo areas yield concrete product insights to use in follow-ups.
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Prepare three tailored value messages for recruitment, learning and employer branding and one concise case study with measurable outcomes.
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Use the event app or website to schedule 20-minute meetings. Short, focused slots reduce time lost and increase conversion to pilots.
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Follow up within 48 hours with a one-page summary and a proposed next step with a date and responsible contact.
Keep outreach specific and action-oriented rather than general.
Logistics and registration
Plan travel to METAStadt in Vienna and allocate time between stages and exhibitor areas to maximize meetings. Tickets, the full program and exhibitor list are available on the official site.
For registration and detailed agenda visit https://hrex.at which contains schedules and contact points for exhibitors and speakers.
HR Expo 2027 concentrates tools and discussions around recruitment and employee development into a compact, operational day. Arrive with a tight plan and follow-up protocol to turn contacts into projects.
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