Southern Europe’s hotel and restaurant procurement cycle concentrates in November in Thessaloniki. Hotelia 2026 runs alongside Philoxenia and the FOOD & DRINKS by Detrop showcase with a focus on professional buyers, hospitality technology and F&B supply.
Dates, opening hours and venue
Hotelia 2026 is scheduled for 13 to 15 November at the Thessaloniki International Exhibition & Congress Center. Opening hours are Friday 11:00 to 20:00, Saturday 10:00 to 20:00 and Sunday 10:00 to 18:00. Trade visitors enter for free with registration while general admission is priced at 5 euros.
Scale and audience profile
Recent combined Philoxenia and Hotelia editions have moved significant volumes. The last edition welcomed over 20,000 visitors across 12.000 m² of exhibition space, featured 300 plus exhibitors and hosted more than 140 buyers through dedicated business meetings programs. Those figures provide a commercial frame for exhibitors and buyers planning their presence.
Key zones and programs at Hotelia 2026
The event includes dedicated strands such as the Tech Hub focused on tourism and hospitality technology and structured business meetings that connect suppliers with hosted buyers. The parallel FOOD & DRINKS by Detrop exhibition strengthens the offer for professional foodservice and catering suppliers.
Using the exhibitor catalogue and floor plan effectively
Mark priority stands in the exhibitor catalogue and map routes on the floor plan before arrival. Target Tech Hub participants if you sell software or integrations, and block meeting slots within the business meetings program to secure time with hosted buyers.
Practical B2B outreach tactics for Hotelia 2026
- Book meetings through the business meetings program and segment requests by buyer type: hotel chains, independents, and foodservice distributors. Use exhibitor catalogue details to tailor meeting requests.
- Prepare concise demos for Tech Hub that can run repeatedly. If hardware is involved, provide video walkthroughs or hosted demos to avoid lengthy setup at the stand.
- At FOOD & DRINKS present product sheets with pricing tiers and logistics info for bulk orders, supported by short case studies showing implementation.
- Implement a short lead qualification form with three to five fields to quickly identify budget, timeline and decision makers.
- Schedule post-event follow up within 72 hours with prioritized next steps and tailored commercial material.
Final recommendation
Approach Hotelia 2026 with a clear meeting plan and demo-ready assets, prioritizing Tech Hub and the business meetings slots to convert contacts into commercial dialogues. For registration, exhibitor services and the latest floor plans consult the official site at http://www.philoxenia-expo.gr/en where exhibitor and visitor resources are available.
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