The Ho.Re.Ca. industry heads to Lake Garda in early February for a concentrated snapshot of products and services for hotels, restaurants and bars. Hospitality 2027 takes place from 1 to 4 February 2027 at the Quartiere Fieristico Riva del Garda and covers the full hospitality chain.
Practical information for Hospitality 2027 in Riva del Garda
The event runs at Riva del Garda Fierecongressi. Dates are 1 to 4 February 2027. The organiser provides the Hospitality Digital Space app to manage meetings, browse the exhibitor catalogue and arrange appointments with buyers.
Sectors and exhibition areas at Hospitality 2027
The fair is organised in four main thematic areas: Contract and Wellness, Renovation and Tech, Food and Equipment and Beverage. Special zones focus on craft beer with Solobirra, mixology with RPM Riva Pianeta Mixology and wine with Spazio Vignaiolo. This layout helps buyers and suppliers find targeted solutions.
Programme highlights for the edition
Scheduled content includes Hospitality Academy with training seminars, labs, masterclasses and tastings. Dimensione Gusto showcases Garda Trentino specialties and H Experience offers immersive hospitality installations. Off-site activities under Out&About bring events and networking into the town centre.
Key figures for reference
Reference figures from the previous edition list 20,000 visitors, 750 exhibitors and 46,000 square metres of exhibition space. The event featured more than 150 scheduled happenings and arrives in 2027 as its 50th edition.
How to prepare B2B prospecting at Hospitality 2027
- Preselect exhibitors using the app and build a prioritized target list. Aim for 15 to 25 high-value meetings.
- Put together a concise two-page commercial brief tailored to hotel or foodservice buyers with pricing and lead times.
- Optimize demos for short slots. Prepare compact samples or digital walkthroughs that fit a 10 to 20 minute meeting.
- Staff roles clearly. Assign one person to product demos, one to commercial terms and one to lead capture and follow up.
- Schedule follow-up times in the app for the two weeks after the show and prepare email templates to convert meetings into pilots or orders.
Why beverage and culinary suppliers should attend
Solobirra, RPM and Spazio Vignaiolo concentrate craft brewers, niche spirits producers and wineries that target HORECA channels and wine tourism services. Food and Equipment gathers specialised ingredients, processing and kitchen technology for dietary niches and large-scale hospitality operations.
Closing note and official link
Hospitality 2027 brings a comprehensive offer for hospitality, catering and beverage professionals to Riva del Garda with practical digital tools to manage meetings and discovery. Check exhibitor lists, the schedule and the Hospitality Digital Space at https://hospitalityriva.it to organise your programme and appointments.
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