The Balearic hospitality market concentrates offers and buyers in a single week in February. HORECA Baleares 2026 takes place from February 9 to 11 in Palma and targets professionals from hospitality, gastronomy and foodservice.
Dates and venue for HORECA Baleares 2026
HORECA Baleares 2026 runs from February 9 to 11 in Palma at the Consorci Velòdrom Illes Balears. The venue hosts exhibition areas, demonstration zones and the main stage for programmed activities.
Companies and buyer profiles attending
The trade show brings together manufacturers and distributors of hotel and kitchen equipment, food and beverage suppliers, and service providers for operations management. Exhibitor lists are organized by island to facilitate commercial targeting of hoteliers, restaurateurs and bar operators.
Demonstration spaces and product areas increase visibility for technical solutions, while stage activity highlights product launches and sector debates.
Highlighted activities on the program
Programmed items include island-specific contests, tributes to professionals and a stage with conferences and talks. These formats combine commercial presence with product exposure and allow companies to schedule demonstrations alongside the exhibiting area.
Key figures
- 16,000 professional visitors as indicated in the attendance data
- Over 250 exhibiting companies referenced in the event information
- More than 100 activities per edition
- Coverage across Mallorca, Ibiza and Menorca
These figures help plan staffing, inventory and appointment slots ahead of attendance.
Practical prospecting steps for HORECA Baleares 2026
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Define target decision makers. Focus on hotel purchasing managers, restauranteurs, chain buyers and contract caterers.
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Block demo time slots. Arrange 20–30 minute product demos and reserve follow-up slots the same day.
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Prepare compact commercial assets. Use one-page technical sheets, competitive pricing for regional volumes and QR access to catalogs and order forms.
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Standardize lead capture. Use a single CRM entry format, tag leads by island and business type, and send an initial follow-up within 48 hours.
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Practice stand routines. Assign roles for demos, visits and immediate follow-up to avoid overlap and lost opportunities.
Closing note and link
HORECA Baleares 2026 concentrates sector activity across three islands and requires a focused commercial plan to convert leads into contracts. Review the venue map, exhibitor list and ticket options at the official site https://horecabaleares.com and set your agenda before travel.
