Greek pharmacy and medical practice face rapid shifts in digital services and professional development this season. Health Expo 2026 takes place from 24 to 25 January 2026 in Athens at the Megaron Athens International Conference Centre and brings together pharmacists, physicians and healthcare executives.
Practical information for attending Health Expo 2026
The event is hosted at the Megaron Athens International Conference Centre in central Athens. Official dates are 24 and 25 January 2026. For companies focused on B2B sales it is essential to use the event’s matchmaking platform to schedule meetings in advance and to map out meeting points within the venue to reduce transit times.
Sectors and company profiles at the show
The audience targets the pharmacy channel and medical practice. Participants include distributors, pharmaceutical and cosmetics manufacturers, pharmacy service providers and health tech firms. Academic and institutional delegates also participate, informing debates on regulation and continuing education.
Highlighted program elements
The program features sessions on pharmaceutical care, pharmacy and clinic management, artificial intelligence in health and startup activity in the sector. Alongside presentations, the agenda enables 1:1 meetings via the b2match platform, with 25-minute business meetings available between exhibitors and decision makers.
Key figures shared for this edition
Published indicators for the edition include 950 square metres of congress space, 1,312 visitors, 24 exhibitors and sponsors, 35 sessions and 60 speakers. Those figures reflect a mix of commercial exhibition and practice-oriented content for the pharmacy channel.
Commercial prospecting and networking tactics
- Use the matchmaking tool to target distributors and pharmacy managers. Build a concise profile and prepare tailored outreach messages for each segment.
- Bring short, measurable use cases for a 10-minute pitch to facilitate follow-up meetings.
- Reserve slots after major sessions to receive contacts seeking demos or proposals on the spot.
- Identify relevant speakers and request brief courtesy meetings during less busy hours.
Focusing on scheduled 1:1 meetings and concrete demonstrations increases time efficiency on the show floor. Health Expo 2026 combines stand visibility with programmed meetings and practitioner-focused sessions.
Registration details, program information and exhibitor lists are available at the official website https://healthexpo.gr. Prepare clear objectives and measurable materials to test value propositions and capture qualified contacts in the pharmacy and healthcare channel.
