Greece faces operational challenges in supply chains and clinical procurement that require practical responses. Health Expo 2027 takes place from 20 to 21 February 2027 in Athens and aims to bring together pharmacists, physicians and healthcare executives.
Practical information for Health Expo 2027 in Athens
The event is hosted at Megaron Athens International Conference Centre over two days. Health Expo 2027 lists 3,500 attendees and 57 exhibitors. Dates are 20 to 21 February 2027 with both exhibition and conference activity on the agenda.
Types of companies and attendee profile at Health Expo 2027
The event targets pharmacy, clinical practice and healthcare management professionals. Exhibitors include medical equipment suppliers, pharmaceutical distributors and companies offering hospital management solutions. The mix brings commercial teams and purchasing decision makers into direct contact.
Key figures for this edition
Health Expo 2027 reports 3,500 attendees and 57 exhibitors. That scale creates a compact environment for focused B2B conversations and operational purchasing cycles.
How to approach B2B prospecting at Health Expo 2027
Prepare short, outcome-driven meetings. With a limited exhibitor base, pre-identify priority stands and decision makers from the exhibitor list. Bring a concise technical dossier with specifications and real use cases aimed at hospital and pharmacy operations.
Structure outreach in three stages. First stage for quick 10 minute qualifying meetings. Second stage for technical demos with clinical decision makers. Third stage to negotiate pilot projects or on-site trials. Follow up with technical material, indicative pricing and a proposed timeline for pilots.
Sales collateral should state unit pricing, delivery lead times and installation requirements. For equipment vendors include compatibility sheets and certifications. For software vendors supply a short case study with measurable improvement indicators. Track each contact s purchasing authority to prioritize post-event resources.
Closing note and official link
For companies targeting Greek pharmacies and hospitals, Health Expo 2027 concentrates relevant buyers and suppliers in a compact timetable. Check registration and program details at the official site https://healthexpo.gr and enter the event with a clear pilot proposal to speed conversion from contact to contract.
