Corporate travel decision makers and suppliers converge in Vienna from 2 to 4 November 2026 for sector-focused sessions and a commercial exhibition. The agenda mixes expo time with targeted programs for travel teams and buyer-supplier engagement.
Venue and schedule in Vienna
GBTA Conference 2026 takes place from 2 to 4 November 2026 at Austria Center Vienna. The venue is listed with the address Bruno-Kreisky-Platz 1. The event format pairs floor time for exhibitors with programs aimed at corporate travel teams and partner associations.
Who attends and who exhibits
The conference features exhibiting companies from around the world and partnerships with associations such as ABTA and VDR. The mix includes travel buyers, agencies, technology vendors and service providers focused on corporate mobility, policy enforcement and sustainability in travel programs.
Program highlights and zones
The official agenda is available on the event website and highlights include more than eight hours of dedicated expo floor time, a GBTA Broadcast Studio for live interviews and content, a Sustainability Summit and specific tracks for corporate travel teams. Ancillary activities such as Go! Running Tours appear among the listed options.
Practical prospecting advice for the floor
Set clear targets before you arrive. Map the buyer profiles and association delegates you want to meet and schedule short demos during expo hours. Prepare one-page use cases tailored to travel managers covering cost control, automation, policy compliance and sustainability.
Use the expo hours to run 15-minute demonstrations and secure follow-up slots outside peak times. For vendors working internationally, include support coverage and implementation timelines in your pitch to address cross-border travel needs.
Visibility and content opportunities
Beyond the stand, the conference offers content formats for added visibility. The broadcast studio provides a channel for concise interviews and product showcases. A call for proposals was part of the event process, indicating a program that includes selected presentations and peer-led sessions.
Final note and official link
GBTA Conference 2026 gathers buyers and suppliers who shape corporate travel policy and technology. Find registration, agenda and logistics at the official site https://europeconference.gbta.org/ and plan outreach materials that speak directly to travel managers and procurement stakeholders.
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