The hospitality and gastronomy sector in the region turns its attention to Ljubljana in February for a focused HoReCa agenda. Gast Expo 2027 takes place from 3 to 6 February at the Ljubljanski sejem Ljubljana Exhibition and Convention Centre.
Practical information for Gast Expo 2027
Gast Expo 2027 runs from 3 to 6 February at the Ljubljana Exhibition and Convention Centre. The event combines on-site activity in exhibition halls with hybrid content, including livestreams and podcasts available for remote attendees.
Sectors and exhibitor profile at Gast Expo 2027
The event lists core areas such as food and beverages, coffee, patisserie and bakery, ice cream, wine and beer, and hospitality equipment. Exhibitors include product suppliers, beverage brands, coffee roasters, bakery machinery makers and distributors of kitchen and front-of-house equipment.
Format and highlighted activities for this edition
The program integrates physical exhibition space with digital channels. The organizer promotes livestreaming of sessions, promotional floor maps and multimedia resources. A parallel Alpe-Adria fair runs alongside the HoReCa exhibits, broadening the regional tourism and supply offer.
B2B prospecting strategy at Gast Expo 2027
Approach the fair with measurable goals and a short checklist to convert meetings into deals:
- Identify priority buyers and prebook meetings through the exhibitor directory.
- Bring representative samples and product data sheets in physical and digital formats for immediate follow up.
- Prepare a concise demo that the team can repeat during the day.
- Assign team roles for reception, demonstrations and post-event follow up and set a clear timeline for contact after the fair.
These actions reduce lead times and improve conversion from conversations to offers.
Numbers and edition context
The event is presented as the 20th edition of the Sejmi okusov series, which frames Gast Expo 2027 within an established regional HoReCa format. The hybrid features and digital content reflect a professional focus on reach and accessibility.
Closing note
For companies targeting buyers and distributors in hospitality and catering, early planning of meetings and marketing materials is essential. Review the program and participation options on the official site http://www.gast.si and secure meeting space at the venue in advance.
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