Central European fresh produce sourcing takes place in concentrated, business-first formats. Fresh Market 2026 brings buyers from retail chains, distributors and importers together for a single day of scheduled B2B meetings focused on commercial outcomes.
Practical information for Fresh Market 2026 in Warsaw
Date and venue Fresh Market 2026 runs on 24 September 2026 at the MCC Mazurkas Conference Centre & Hotel in Warsaw. Registration is open until 18 September 2026 and B2B tickets start at 590 EUR net per person.
Event format The day pairs a structured series of one-to-one meetings with an exhibition area. Matches are pre-scheduled to concentrate negotiation time into focused sessions between suppliers and buyers.
Participants and the day format at Fresh Market 2026
Who attends The 2026 edition lists more than 20 retail chain buyers and about 350 B2B participants. The meeting is delivered as a single working day with a mix of meetings and expo activity.
Operational hubs Fresh Market operates three hubs: Retail Chains Hub for major chains, Distributors Hub for regional importers and distributors and Exhibitors Hub for companies presenting product and packaging solutions. The Fresh Market Award highlights product innovation.
Sectors and buyer profiles to target
Product focus The event concentrates on fresh fruit, vegetables and flowers. Attending companies include growers, packers, importers, distributors and retail buyers seeking supply solutions for fresh categories.
Buyer priorities Retail chains and distributors typically evaluate quality parameters, shelf life, packaging and supply reliability. Having documentation on certifications and logistics capability is crucial during meetings.
How to prepare B2B prospecting at Fresh Market 2026
Before the event Review the participant list and request meetings with priority buyers. Prepare commercial sheets that highlight volumes, lead times and cold chain arrangements.
During meetings Keep pitches concise and data driven. Present clear offers on pricing, sample availability and packaging options. Be ready to discuss seasonality and contingency planning.
After the event Follow up with tailored proposals within three days and propose technical calls to resolve questions on traceability or cold logistics.
Key figures for this edition
- 20 plus retail chain buyers confirmed
- Around 350 B2B participants
- 20th edition, operating since 2008
- One day of scheduled meetings plus trade show area
Closing note and next step
For suppliers of fresh produce aiming to open or expand sales into Polish and CEE retail, prioritizing scheduled meetings and preparing logistics documentation will pay off. Check schedules, buyer lists and registration at the event website http://www.freshmarket.com.pl/en before 18 September 2026.
