Alsace’s summer calendar blends regional wine showcases with high-profile concerts. Foire aux Vins D’Alsace 2026 takes place from 31 July to 9 August in Colmar and stages a combined trade and festival format that attracts producers and consumers alike.
Practical information for the 2026 edition
The event is hosted at the Parc des Expositions de Colmar. Dates are confirmed as 31 July to 9 August 2026. The festival program schedules headline concerts on selected evenings and several performances already show ticket status as open or sold out.
Exhibitors and what they bring to the floor
The fair lists 350 exhibitors covering viticulture, regional food and hospitality services. The wine section displays over 1,500 labels available for tasting and purchase, with producers showcasing Alsace varieties alongside culinary stands offering local dishes.
Festival program and headline acts
The music program includes international and national artists. Notable dates in the published lineup are Bigflo & Oli on 31 July, Niska and Keblack on 1 August, and Gims on 4 August. Charlotte Cardin with Asaf Avidan perform on 5 August and Mika on 6 August. Several key nights are marked as sold out in the official schedule.
B2B prospecting tactics for Colmar
Approach the fair with a short list of target exhibitors classified by product and role. Prepare digital product sheets and clear purchase terms to speed negotiations. Use mornings for focused meetings and afternoons for tastings that open conversations with technical staff. Track which stands offer samples or demos and book time slots where possible to avoid interruptions.
Key figures to keep in mind
Published data for the event mentions a show surface of 43 000 m2 and an accumulated audience of 12 million visitors since 1958. The outdoor venue known as la Coquille hosts around 10 000 spectators for main concerts.
Final note and official link
Foire aux Vins D’Alsace 2026 pairs a broad commercial fair with a packed festival schedule, creating distinct opportunities for sourcing and visibility. Check exhibitor lists and the full festival program on the official site at http://www.foire-colmar.com to plan meetings and attendance across the ten days.
