ExpoSE & ExpoDirekt Karlsruhe 2026 has 436 exhibiting companies from 21 countries. The countries with the most exhibitors are Germany (293), Netherlands (58), Austria (13) and Italy (11). By sector, the largest groups are Agriculture (124) and Industrial Manufacturing (84).
The asparagus and berry production chain gathers in Rheinstetten on 18 and 19 November 2026. The twin trade fairs bring together technical suppliers, producers and direct marketing specialists to assess production tech and retail solutions.
Anniversary and scope of the edition
The 2026 edition includes clear milestones: the 30th expoSE and the 15th expoDirekt, coinciding with 30 years of the organizing association VSSE. The event lists 430 exhibitors and 5,300 trade visitors, with participants from more than 30 countries. The focus spans production, technology and direct sales.
Practical information and venue
Dates 18 to 19 November 2026. Venue Messe Karlsruhe in Rheinstetten. The organizers provide a digital catalogue, hall plans and exhibitor registration via the official website. Exhibition halls host both the trade stands and the specialist forums.
Sectors and exhibitor profiles
Exhibitors cover plant material and new varieties, irrigation and fertilization systems, plant protection, machinery and special tractors, software applications, packaging and point of sale equipment. Service providers for advisory, logistics for farm shops and complementary food products are also present.
This mix allows producers to match field solutions with retail tools aimed at direct sales channels.
Program and specialist forums
The program features specialist forums including the Stone Fruit Forum, Asparagus Day, Berry Technology Forum and the Direct Marketer Forum. Sessions run across the two days at specific locations within the trade fair and address technical and commercial aspects relevant to growers and marketers.
B2B prospecting and practical tips
Map exhibitors in advance by product category and block time for face to face meetings. Prepare a concise brief with technical needs and procurement timelines to accelerate decision making on the show floor. For direct marketers, focus on packaging options, POS systems and additional product assortments that can increase basket value.
Use the digital catalogue to shortlist exhibitors and plan a route through the halls to maximize meeting density over the two days.
Key figures
- Trade visitors 5,300
- Exhibitors 430
- International participation from over 30 countries
Closing note and official link
Bringing together production technology and direct marketing tools in one venue makes the Rheinstetten dates a practical checkpoint for season planning and supplier selection. Programs, exhibitor lists and registration are available at the official site https://www.expo-se.de
Registration and tickets on the official website: expo-se.de
