Five days in Klagenfurt to combine shopping, leisure and gastronomy under one roof. Die Neue Herbstmesse 2026 brings together housing, fashion, energy and food proposals at the Klagenfurter Messe with an extensive program and explicit thematic areas.
Dates, venue and floor area
Die Neue Herbstmesse 2026 will take place from 16 to 20 September at the Klagenfurter Messe. The fair has 50,000 m² of exhibition space and hosts 500 exhibitors with an annual attendance of 48,000 visitors.
Event hours are organized from Wednesday to Sunday with daily openings according to the internal schedule. The organizer publishes tickets with prices differentiated by age and group type, including day rates, family tickets and an annual pass.
Sectors and types of exhibitors in Herbstmesse
The layout by areas is clear and facilitates commercial segmentation. The five main sections are energy and construction, lifestyle and fashion under the label Fall IN LOVE, the Genussmesse Alpen-Adria dedicated to gourmet products, Wohnen, Design and everything related to the home, and the Messemarkt with household and health items.
Exhibitors range from furniture manufacturers and sleep system suppliers to heating companies, smart home providers, food producers from the Alpen-Adria region and fashion brands. The areas make it quick to locate potential customers according to product and service.
Program and relevant activities in 2026
The fair presents more than 140 items in the daily program, with fashion shows on the Bühne of Hall 2, showcookings and tastings in Hall 4 and an interactive platform in Hall 1 for construction, sanitation and renewable energy solutions. The Gaudepark complements the offer with leisure activities and live performances.
In addition, ORF Radio Kärnten will install a live broadcast booth, amplifying the visibility of certain performances and presentations.
Key figures to plan commercial presence
- Exhibition area 50,000 m²
- 500 exhibitors
- 48,000 visitors per year
These numbers help size stand resources, staff and logistics when planning coverage over the five days of the event.
Commercial prospecting and actions for exhibitors
Plan by zones. If you sell home solutions or furniture, reserve space and activities in Wohnen and Hall 2 to take advantage of the fashion runways and the flow of visitors interested in design. For food brands, locate yourself in or near the Genussmesse Alpen-Adria and schedule tastings synchronized with the showcookings.
Concrete actions
- Schedule short demos repeated throughout the day to facilitate meetings without appointment.
- Leverage the presence of ORF Radio Kärnten to request mentions in the programming and coordinate times of higher attendance.
- Prepare clear sales materials and samples that are easy to transport to follow up orders after the fair.
- Reserve space for after-sales service and digital contact forms; data capture must be quick and validated on the spot.
Tickets and cost of visit
The fair offers day tickets and special formats. Among the published rates are 9 EUR for adults and reduced fares for youths, students and seniors. There are family tickets and an annual pass. Paid parking is also announced in the vicinity of the venue.
Conclusion and practical recommendation
Die Neue Herbstmesse 2026 combines a wide offering with a dense program that favors both product visibility and direct sales. If your goal is to prospect in the furniture, food or home solutions sectors, plan presence in the corresponding thematic area and synchronize tastings or demonstrations with the fair schedule. Tickets, the detailed program and exhibitor procedures are available on the official website http://www.kaerntnermessen.at/de/messen/herbstmesse.html
