Professional pastry and bakery markets in Germany concentrate product launches and decorating techniques at sector fairs. In that context Cake & Bake 2026 takes place from 28 to 29 March 2026 at Messe Dortmund, targeting suppliers, pastry chefs and hospitality buyers.
Dates and venue for Cake & Bake 2026
The trade show runs from 28 to 29 March 2026 at Messe Dortmund. The event provides online channels for ticket purchase and an app to consult the exhibitor directory and schedule visits.
Who exhibits at Cake & Bake 2026
Exhibitors include ingredient manufacturers, equipment suppliers for pastry, distributors of molds and decorations, and packaging companies serving the horeca channel. The fair features both sweet pastry product lines and a new area dedicated to bakery and savory items named BROT & HERZHAFT.
Information from the organiser highlights appearances by sector stars and international cake artists. The mix of technical supply and artistic demonstration makes the show relevant for buyers comparing tools, ingredients and packaging solutions.
Key activities at Cake & Bake 2026
The event maintains its large cake competition which, in the previous edition, showcased 260 creations, underlining the weight of the artistic contest within the program. Alongside the competition are live demonstrations and exhibition zones presenting new inputs and decorating techniques.
The event app and ticket shop simplify planning and access to the exhibitor list. If your objective is product scouting, focus visits on ingredient halls and the BROT & HERZHAFT area to evaluate offerings efficiently.
How to prepare B2B prospecting at Cake & Bake 2026
- Define targets: pick a short list of priority exhibitors from the directory and request meetings via the app or email ahead of the show.
- Bring sellable proof: prepare technical datasheets and sealed samples suitable for controlled tastings and regulatory compliance.
- Speed up lead capture: use a barcode scanner or lead capture app to store contacts and follow-up notes on the spot.
- Book demos: reserve time slots for live demos to assess equipment and technique differences that matter to clients.
- Record commercial terms: note prices, minimum orders and lead times at each stand to compare supplier offers after the event.
A planned agenda and concrete materials will raise the yield of on-site prospecting compared with casual walk-throughs.
Numbers to note
The previous edition included a cake competition with 260 creations, a clear indicator of the event’s artistic engagement and the intensity of demonstrations on site.
Closing note and official link
For buyers in pastry, bakery or horeca procurement Cake & Bake 2026 brings together suppliers and live demos that help shortlist products and vendors. Check exhibitor information and practical details at https://www.cakeandbakemesse.de and arrange meetings before 28 March 2026.
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