Live brand communication and experiential activations are shaping B2B marketing agendas. Brandex 2027 runs in Dortmund from 9 to 19 January 2027 and includes the BrandEx Award ceremony, highlighting applied creativity in brand experience.
Dates and venue for Brandex 2027
Brandex 2027 is scheduled from 9 to 19 January 2027 at the Exhibition Centre Dortmund. The program includes festival activities and the BrandEx Award gala on 19 January 2027. Organizers provide materials in German and English and maintain an online submission portal for award entries.
The BrandEx Award and submission process
The BrandEx Award features categories such as SPATIAL COMMUNICATION and EVENT. The 2027 submission portal is open and the award structure has been updated with new categories and refined evaluation criteria. Talent contests BrandEx FRESH and NAWUMO run alongside the main awards, offering routes for emerging practitioners.
Types of exhibitors and projects to expect
Exhibitors typically include live marketing agencies, temporary architecture and set design firms, stand builders and technical production suppliers, together with brand communication teams. Presented projects commonly involve spatial brand activations, experiential installations and event concepts with strong scenographic emphasis. Reviewing past winners helps identify recurring creative and technical profiles.
Reference figures from recent editions
During the 2026 submission phase the BrandEx Award received 147 entries from 72 companies. In the same cycle 105 projects advanced to a second round and 47 projects reached final evaluation stages in key categories. These figures illustrate the competitive nature of the award and the depth of the jury review.
Preparing B2B prospecting at Brandex 2027
Set clear contact goals before attending. Map categories and recent winners to prioritize companies whose projects align with your services. Bring concise visual case studies and technical specification sheets that are phone-friendly. Block meeting slots around the award ceremony on 19 January since the gala gathers agency leads and client decision makers.
Plan a structured follow-up sequence after the event rather than a single mass message. For suppliers of technical production or installation services include brief, verifiable references and quick-link visuals to accelerate qualification.
Closing note and official access
Brandex 2027 pairs a professional festival with a competitive award focused on live brand execution. To inspect categories, consult submission guidelines or locate past winners visit the official site at http://brand-ex.org and use that information to target meetings and outreach in Dortmund.
