Beauty Forum Festival 2026 brought together 230 exhibiting companies from 17 countries. The countries with the most exhibitors were Germany (93), Austria (12), Spain (5) and Poland (4). By sector, the largest groups were Health & Wellness (32) and eCommerce (16).
The professional beauty industry converges in Munich in late October. Beauty Forum Festival 2026 runs on 24 and 25 October at Messe München and carries the theme FEEL AGELESS BEAUTY & BEYOND.
Practical facts for Beauty Forum Festival 2026
Dates: 24 to 25 October 2026. Venue: Messe München. Official information and resources for exhibitors and visitors are published on the event website.
Sectors and exhibitor profile
Site content lists areas such as Hair, Footcare and Podology, Face and Body, Make-up, Medical Beauty and Nail Design. That mix points to participation by cosmetic laboratories, equipment suppliers for aesthetics, training institutions and professional treatment brands.
Program focus and themes for 2026
The 2026 edition centers on FEEL AGELESS BEAUTY & BEYOND, with an emphasis on ant-age concepts, wellbeing and advances in medical beauty. The event ecosystem also references perfume, nutrition linked to beauty and lifestyle topics, indicating multidisciplinary content beyond purely technical offerings.
B2B outreach and trade prospecting
Actionable steps for companies attending:
- Prioritize a short list of decision makers and arrange back-to-back micro-meetings. Bring concise technical sheets and sample formats that are easy to hand over.
- Design demonstrations that highlight measurable benefits and application speed. Buyers respond to clarity and evidence.
- Take advantage of the Beauty Forum App and the event’s official channels to coordinate meetings and monitor updates.
- Capture competitor and market signals per product category to build a follow-up roadmap after the show.
Practical advice for professional visitors
The festival takes place at Messe München. Check schedules and access details on the event site before planning your agenda. Compact commercial materials and compact samples speed up conversations. Service providers and educators should prepare short success cases to present in limited time slots.
Final note
Beauty Forum Festival 2026 frames professional beauty around ageing, medical aesthetics and holistic wellbeing. For suppliers and commercial teams the task is to convert trends into concrete sales propositions and a follow-up plan. Full details and registration are available on the official site https://www.beauty-forum.com/events/festival
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