December in Athens concentrates industry buyers who close partnerships for inbound tourism. Athens International Tourism Expo 2026 runs from 11 to 13 December at Peristeri Expo Center with a program built around B2B meetings and an international Hosted Buyers roster.
Dates venue and schedule for Athens International Tourism Expo 2026
The event takes place from 11 to 13 December at Peristeri Expo Center in Athens. Published opening hours are Friday 11 December 12:00 to 19:00 local time, Saturday 12 December 10:00 to 19:00, and Sunday 13 December 10:00 to 18:00. Contact and registration options are available through the official site.
Sectors and exhibitor mix in 2026
Exhibitors represent leisure tourism, MICE and luxury segments alongside destinations, hotels and villas, travel agencies and DMCs. Transfers, yachting and cruising suppliers appear alongside IT solutions for tourism, creating a cross-section of product, distribution and tech providers.
B2B structure and Hosted Buyers program
The 2026 edition includes a Hosted Buyers program with international buyers. Published figures show 130 Hosted Buyers and 5,500 scheduled B2B meetings, which frame the commercial intensity of the fair. The format is focused on prearranged one-to-one meetings between buyers and exhibitors.
Practical steps to prepare your outreach at the fair
- Set clear objectives per market and shortlist the top 10 buyers you want to meet.
- Prepare concise commercial kits in English with seasonal rates and sample packages.
- Structure meetings into 15 to 20 minute slots to qualify interest and plan follow ups.
- Benchmark other exhibitors and clarify your competitive edge for repeat meetings.
Key numbers and edition
Athens International Tourism Expo 2026 is presented as the 13th edition. The presence of 130 Hosted Buyers and 5,500 B2B meetings are the headline operational figures for the commercial program.
Final note and link to registration
For teams aiming to scale inbound sales or expand MICE contacts, arrive with ready-to-buy offers and a concrete follow up plan. Registration, exhibitor lists and the detailed agenda are published on the event site at https://aite.gr/en/ where you can manage appointments and participation details.
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