Regional tourism is increasingly driven by culinary experiences and short breaks. Aratur 2026 takes place from May 15 to 17, 2026 in Zaragoza and gathers destination presentations, gastronomic showcases and leisure offers aimed at both the public and trade buyers.
Dates and venue for Aratur 2026
Aratur 2026 runs at the Palacio de Congresos de Zaragoza from May 15 to 17, 2026. The venue provides visitor services such as shuttle buses from the city center, pre-bookable parking and an interactive floorplan to locate exhibitors and activity zones.
Who exhibits at Aratur 2026
The fair brings together destinations, public institutions and tourism companies that present travel proposals and cultural and gastronomic experiences. The 2026 edition lists 80 exhibitors occupying more than 2,000 square meters. Exhibitors include tourism boards, receptive operators, experience providers and gastronomic offers.
Program and highlighted activities at Aratur 2026
The program for Aratur 2026 features over 30 scheduled activities across the three days. The agenda includes destination presentations, showcookings, tastings and practical workshops designed to showcase local products and themed routes. Many activities are free to attend and aim to engage both consumers and trade professionals.
Key figures for Aratur 2026
- Exhibitors 2026 80
- Exhibition area more than 2,000 m²
- Scheduled activities more than 30
These figures point to a compact fair with a diverse offer, useful for commercial teams working with territories and experiential products.
How to prepare B2B outreach at Aratur 2026
Set daily targets and segment the exhibitors you need to meet. Book 20 minute meetings and reserve time to attend showcookings and tastings, which often open informal routes to commercial talks. Keep product sheets digital for immediate sharing and prepare concise offers tailored to each segment.
Use the event floorplan to plan an efficient route and avoid unnecessary movement inside the Palacio de Congresos de Zaragoza. Leave slots for walk-ins and follow up the same day with a short email containing next steps.
Final note and official link
Aratur 2026 combines territorial promotion with experiential tourism formats, offering a practical setting to test products and start commercial conversations. Find practical information, the full program and exhibitor list on the official site https://www.feriazaragoza.com/aratur
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Registration and tickets on the official website: tickets.feriazaragoza.es
